Media Buyer / Performance Marketer

Media Buyer / Performance MarketerCompany: Giga ProjectsDepartment: Growth & MarketingLocation: RiyadhEmployment Type: Full-timeRole OverviewThe Performance Marketing Specialist will be responsible for planning, launching, managing, and optimizing paid marketing campaigns across digital channels.The role requires strong analytical skills, hands-on campaign management experience, and an understanding of marketplace economics. The successful candidate will focus on generating profitable bookings, improving customer acquisition cost, increasing repeat usage, and maximizing marketing return on investment.Key ResponsibilitiesPaid Campaign ManagementPlan, launch, and manage campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, and other relevant platforms.Manage campaigns across multiple services, cities, customer segments, and seasonal demand periods.Continuously optimize audiences, keywords, bids, budgets, placements, creatives, and landing pages.Allocate marketing budgets based on performance, service capacity, seasonality, and business priorities.Coordinate campaigns for new service launches, promotions, and geographic expansion.Performance AnalysisMonitor key metrics including customer acquisition cost, cost per booking, conversion rate, return on ad spend, contribution margin, repeat rate, and customer lifetime value.Build and maintain weekly and monthly marketing-performance reports.Analyze performance by channel, service, campaign, city, customer segment, and acquisition cohort.Identify underperforming campaigns and take corrective action quickly.Ensure campaign decisions are based on completed bookings and revenue quality—not only leads, clicks, or app installs.Marketplace GrowthWork closely with operations to ensure campaigns are aligned with available service-provider capacity.Avoid generating demand in areas or time slots where operational capacity is unavailable.Support growth across key marketplace categories, including cleaning, maintenance, and home beauty.Develop acquisition and reactivation campaigns for new, inactive, and repeat customers.Support promotional pricing, discount, referral, and loyalty campaigns while monitoring their impact on profitability.Tracking and AttributionWork with the product and technology teams to maintain accurate tracking across the website, mobile applications, and booking journey.Monitor and improve event tracking, conversion attribution, campaign tagging, and analytics dashboards.Support the implementation and validation of tools such as Google Analytics, Google Tag Manager, AppsFlyer, Adjust, Firebase, and advertising-platform pixels.Investigate discrepancies between advertising-platform results and internal marketplace data.Creative TestingDevelop structured testing plans for advertisements, offers, audiences, landing pages, and campaign messages.Prepare clear creative briefs based on customer insights and campaign performance.Collaborate with designers, content creators, and external agencies to produce high-performing creative assets.Document testing results and apply learnings across future campaigns.Key Performance IndicatorsThe role will be evaluated based on:Customer acquisition costCost per completed bookingReturn on advertising spendMarketing contribution marginBooking conversion rateNew-customer bookingsRepeat-booking and reactivation performanceCampaign budget efficiencyRevenue and GMV generated through paid channelsAccuracy and reliability of campaign trackingQualificationsBachelor’s degree in Marketing, Business, Analytics, E-commerce, or a related field.Two to five years of hands-on experience in performance marketing, digital acquisition, or growth marketing.Demonstrated experience managing paid campaigns with meaningful monthly budgets.Strong experience with Google Ads and Meta Ads.Experience with TikTok, Snapchat, Apple Search Ads, or mobile-app acquisition is preferred.Strong understanding of conversion funnels, attribution, campaign tracking, and digital analytics.Advanced proficiency in Excel or Google Sheets.Experience with marketplace, e-commerce, delivery, mobility, home-services, or consumer-technology businesses is preferred.Familiarity with the Saudi Arabian digital-marketing market is an advantage.Professional proficiency in English is required; Arabic proficiency is strongly preferred.Required CompetenciesStrong analytical and numerical abilityCommercial understanding of unit economicsHigh attention to detailAbility to manage multiple campaigns and service categoriesFast and disciplined decision-makingStructured experimentation and problem-solvingClear communication and reportingStrong ownership and accountabilityAbility to work closely with marketing, product, technology, finance, and operations teamsDo you have any documented performance marketing projects or campaigns? If yes, please email your portfolio, case studies, or campaign reports along with your application for review.