Media buying

Company Description Link Media Agency is a results-driven social media marketing agency focused on helping clients strengthen their online presence. The agency specializes in developing strategic campaigns designed to maximize visibility, engagement, and conversions across digital channels. By combining data-driven insights with creative execution, Link Media Agency supports brands in reaching the right audiences at the right time. Team members collaborate in a dynamic environment that values measurable outcomes, continuous learning, and effective use of social platforms.Role Description This is a full-time remote role for a Media Buyer at Link Media Agency. The Media Buyer will plan, execute, and optimize paid media campaigns across platforms such as Facebook, Instagram, TikTok, Google, and other relevant channels. Day-to-day responsibilities include analyzing audience data, selecting appropriate media placements, managing budgets and bids, and tracking campaign performance against key metrics. The role also involves collaborating with account managers, creatives, and analysts to align media strategies with client goals, preparing performance reports, and making data-driven recommendations for ongoing improvement.Qualifications Strong skills in media planning and buying, including budget management and bid optimization for paid social and digital campaigns.Ability to use analytics tools and dashboards to monitor performance, interpret data, and adjust campaigns for better ROI.Understanding of social media marketing principles, audience targeting, and conversion-focused campaign strategies.Experience collaborating with creative and account teams to align ad messaging, formats, and placements with campaign objectives.Excellent organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in a remote environment.Clear written and verbal communication skills for reporting, documentation, and client-facing updates.Previous experience in media buying, performance marketing, or digital advertising; agency experience is an advantage.Bachelor’s degree in Marketing, Advertising, Communications, Business, or relevant experience in lieu of a degree.