Media Public Relations Specialist

PR Specialist – Marketing

Location: Riyadh, Saudi ArabiaReef Group is looking for a PR Specialist to join our Marketing team.

The role will focus on strengthening brand visibility through media relations, PR campaigns, product launches, and brand events.Key Responsibilities* Develop and execute PR activities aligned with the brand’s marketing objectives.* Build and maintain relationships with journalists, editors, media outlets, and relevant industry contacts.* Write and coordinate press releases, media pitches, and other PR materials in Arabic and English.* Coordinate media coverage for product launches, store openings, and brand events.* Collaborate with marketing, social media, and influencer teams to ensure consistent brand messaging.* Manage PR agencies and external partners when required.* Monitor media coverage and prepare reports on PR performance and campaign results.Requirements* Previous experience in public relations, preferably within beauty, fashion, lifestyle, retail, or a PR agency.* Strong understanding of the Saudi media landscape and consumer trends.* Excellent communication and writing skills in Arabic and English.* Experience coordinating PR campaigns, media events, and product launches.* Strong relationship-building, organizational, and project coordination skills.* Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.