Meta Ads Manager

🗂 We’re Hiring: Meta Ads Manager🕒 Employment Type: Full-Time💼 Level: Mid-Level to SeniorWe are seeking a data-driven, creative, and performance-focused Meta Ads Manager to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms. This role will work closely with Marketing, Creative, Content, Sales, and Business Development teams to drive qualified traffic, leads, conversions, customer acquisition, and measurable business growth.🎯 Key Responsibilities• Plan and manage paid advertising campaigns across Facebook and Instagram.• Develop campaign strategies based on business objectives, target audiences, budgets, and performance goals.• Set up and manage campaigns, ad sets, audiences, placements, budgets, bidding strategies, and creative assets.• Conduct audience research, segmentation, targeting, retargeting, and lookalike audience development.• Monitor campaign performance and optimize campaigns to improve CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.• Conduct A/B testing across audiences, creatives, ad formats, messaging, landing pages, and campaign structures.• Develop strategies for customer acquisition, lead generation, remarketing, conversion, and retention.• Collaborate with Creative and Content teams to develop high-performing ad creatives, videos, images, copy, and campaign concepts.• Monitor advertising spend, budgets, pacing, and overall campaign profitability.• Analyze campaign data and identify trends, opportunities, inefficiencies, and performance issues.• Implement Meta Pixel, Conversions API, events, conversion tracking, and other measurement solutions where required.• Work with web, analytics, and technical teams to troubleshoot tracking and attribution issues.• Develop performance reports, dashboards, campaign summaries, and optimization recommendations.• Research competitors, industry trends, audience behavior, and emerging advertising opportunities.• Continuously test new campaign strategies, creative formats, targeting methods, and optimization approaches.• Support product launches, promotional campaigns, lead-generation initiatives, and market expansion activities.• Maintain accurate campaign documentation, naming conventions, tracking structures, and performance records.• Ensure advertising activities comply with platform policies, brand guidelines, and applicable regulations.✅ Requirements• Proven experience managing paid advertising campaigns through Meta Ads Manager / Meta Business Suite.• Strong understanding of Facebook and Instagram advertising platforms, campaign structures, targeting, bidding, and optimization.• Demonstrated experience managing advertising budgets and improving campaign performance.• Strong understanding of performance marketing metrics including ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate, and customer acquisition cost.• Experience with audience segmentation, retargeting, lookalike audiences, and funnel-based advertising strategies.• Strong analytical and data interpretation skills.• Experience with Meta Pixel, Conversions API, Google Analytics, UTM tracking, or similar measurement technologies.• Strong understanding of conversion funnels, landing pages, lead generation, and customer acquisition.• Excellent communication and collaboration skills.• Ability to work closely with Creative, Marketing, Sales, Content, and technical teams.• Strong attention to detail and ability to manage multiple campaigns and budgets simultaneously.• Experience with dashboards and analytics tools such as Google Analytics, Looker Studio, Power BI, or similar platforms is an advantage.• Knowledge of other advertising platforms such as Google Ads, TikTok Ads, LinkedIn Ads, or programmatic advertising is an advantage.• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or a related field is preferred.• Relevant Meta, Google, or digital marketing certifications are an advantage.🌟 What We Offer• Opportunity to manage and scale high-impact digital advertising campaigns.• Exposure to performance marketing, customer acquisition, analytics, creative strategy, and digital growth.• Opportunity to work with significant advertising budgets and cross-functional marketing teams.• Career progression into Senior Meta Ads Manager, Performance Marketing Manager, Paid Media Manager, Growth Marketing Manager, Digital Marketing Director, or Head of Performance Marketing roles.• A data-driven, creative, and growth-focused work environment.• Training, mentorship, and professional development opportunities.• Competitive compensation, performance incentives, and comprehensive benefits package.