Odoo CRM Developer (Sales & Marketing Automation Specialist)

Mid–Senior Odoo CRM DeveloperJob DescriptionExperience: 3–5 YearsEmployment Type: Full-time-HybridLocation: Pune/MumbaiAbout the RoleWe are looking for a Mid to Senior Odoo CRM Developer who can own the development, implementation, customization, and continuous improvement of our Odoo CRM platform.This is a hands-on role that combines software development, CRM administration, sales automation, marketing automation, integrations, and reporting. The ideal candidate understands how Sales and Marketing teams operate and can translate business requirements into scalable Odoo solutions.You will work closely with Product, Sales, and Marketing teams to build a reliable CRM that automates workflows, improves productivity, and provides accurate business insights.Key ResponsibilitiesOdoo CRM DevelopmentOwn the implementation lifecycle for new CRM modules and workflows—from requirements gathering through testing, rollout, and documentation.Design, develop and maintain custom Odoo CRM modules using Python, XML and Odoo ORM.Customize CRM pipelines, sales stages, lead scoring, and workflows.Develop custom views, reports, dashboards and automated actions.Troubleshoot bugs, optimize performance and maintain system stability.Perform Odoo upgrades and migrations while ensuring compatibility of custom modules.Follow clean coding practices with proper documentation and version control.CRM Configuration & AdministrationConfigure Sales, CRM and Marketing Automation modules.Manage users, roles, permissions and access controls.Maintain CRM data integrity, duplicate management and ownership rules.Configure automated workflows, scheduled actions and server actions.Create and maintain SOPs and internal documentation.Sales AutomationDesign and optimize Lead → MQL → SQL → Opportunity → Customer pipelines.Configure:Lead assignment rulesLead routingLead scoringSales funnelsFollow-up automationsBuild dashboards for:Pipeline healthConversion ratesSales performanceTeam productivityRevenue forecastingMarketing Automation & AttributionConfigure lead capture from:WebsiteLanding PagesGoogle AdsMeta AdsLinkedInEmail CampaignsEventsImplement accurate UTM tracking:utm_sourceutm_mediumutm_campaignutm_contentutm_termBuild attribution reports connecting marketing spend to actual revenue.Configure email campaigns, nurture journeys and drip automation.IntegrationsDevelop and maintain integrations with:Google AdsMeta/Facebook AdsLinkedIn AdsGoogle Analytics (GA4)Google Tag ManagerWhatsApp Business APITelephony systemsEmail/SMS providersMailchimpREST APIsWebhooksThird-party business applicationsReporting & AnalyticsBuild and maintain dashboards for:Lead sourcesCampaign performanceConversion funnelRevenue attributionSales velocityPipeline forecastingCustomer lifecycleMarketing ROIEnsure CRM remains the single source of truth for business reporting.Cross-functional CollaborationWork closely with Product, Sales and Marketing teams to gather requirements.Translate business processes into scalable CRM workflows.Train end users on new features and best practices.Provide first-level support for CRM issues and coordinate with development partners where necessary.Coordinate with developers and implementation partners when required.Required Skills3–5 years of hands-on experience with Odoo development.Strong expertise in Odoo CRM and Sales modules.Strong Python programming skills.Good knowledge of XML and Odoo ORM.PostgreSQL database experience.Experience with Odoo Studio.Experience with Automated Actions and Server Actions.Strong understanding of Sales CRM concepts.Strong understanding of Marketing Automation.Experience building custom modules.Experience integrating third-party applications using REST APIs and Webhooks.Experience with Git.Familiarity with Odoo.sh deployment.Strong debugging and problem-solving skills.Excellent communication and documentation skills.Nice to HaveExperience with Odoo Marketing Automation.Experience with Odoo Email Marketing.JavaScript / OWL Framework knowledge.Google Analytics 4 integration.Google Tag Manager integration.Mailchimp / HubSpot integrations.WhatsApp Business API integrations.Knowledge of OAuth authentication.Odoo Certification.Experience working in CRM-heavy Sales or Marketing environments.What Success Looks LikeWithin the first 6 months, you will:Build a highly reliable CRM for Sales and Marketing teams.Automate lead routing, follow-ups and marketing workflows.Deliver accurate dashboards and KPI reporting.Improve CRM performance and reduce manual effort.Successfully integrate all major lead sources into Odoo.Ensure marketing attribution is accurate and measurable.Maintain high-quality, scalable and well-documented code.Become the go-to owner for all Odoo CRM development and enhancements.Preferred Candidate ProfileMid to Senior Odoo Developer (3–5 Years)Strong business understanding of CRM workflowsSelf-driven and capable of independently owning CRM developmentPassionate about automation, clean architecture and scalable systemsComfortable working directly with business stakeholders as well as developers About UsFounded in 2023 by INSEAD and IIM alumni, edept is a startup in higher education which enables universities and institutes to offer differentiated industry-led degree and certification programs in new-age courses to drive better employability outcomes for young graduates. edept is reshaping the educational landscape by bridging Indian universities with international institutions. Backed by top venture capitalists—Enzia Ventures, Equanimity Capital, and Loyal VC— we’re here to empower students with opportunities that drive success on a global stage. Our mission? Simple: ethical, impactful, and transformative programs that prepare students for bright futures. Please visit us at www.edept.co