Offer and Channel Marketing Director - MEA,
Schneider Electric · Dubai, United Arab Emirates
قدّم وتابع مع أبلاي إيدجWho are we and what we stand for?When you work for Schneider Electric you work for a company that is passionate about its people. Our people’s vision says, Great people make Schneider Electric a great company. We are proud to promote purpose, diversity, inclusion, learning and work-life integration – we’re a great place to work and we are continually striving to be the best place to work!Your Mission as the Director, Offer and Channel Marketing, MEA;Lead the development and execution of the Zone's offer and channel marketing strategy, ensuring alignment with global priorities while addressing the diverse market dynamics of the Middle East and Africa. Be responsible for driving profitable growth through effective portfolio management, go-to-market (GTM) excellence, pricing strategy, channel development, and commercial activation across the Zone.Act as the strategic bridge between Global Business Units, Zone leadership, Country organizations, and Channel Partners, ensuring that offers are positioned competitively, launched successfully, and supported by high-impact marketing and channel programs.Through deep market understanding, customer insights, and competitive intelligence, you shape commercial strategies that increase market share, customer adoption, and partner engagement across MEA.Lead a team of offer and channel marketing professionals across the Zone, driving cross-functional collaboration with Sales, Marketing, Strategy, and Global Product Management teams to accelerate growth, profitability, and market leadership.Key ResponsibilitiesOffer Strategy & Portfolio ManagementDefine and drive the Zone offer strategy in alignment with global business objectives and regional market priorities.Adapt global offer roadmaps, positioning, and value propositions to meet MEA customer and market needs.Lead Zone GTM strategies and commercialization plans to accelerate growth and adoption.Drive portfolio optimization, pricing excellence, and lifecycle management to maximize profitability and competitiveness.Provide market, customer, and competitive insights to Global Business Units to support innovation and portfolio evolution.Channel Marketing & GrowthDevelop and execute the Zone channel marketing strategy to increase market coverage, partner engagement, and share of wallet.Drive deployment and localization of global and regional channel programs across MEA markets.Lead major product launches, commercial campaigns, and channel activation initiatives.Partner with Sales and Channel Management teams to strengthen channel capabilities and accelerate growth.Monitor channel performance and identify opportunities to improve effectiveness, productivity, and profitability.Leadership & Stakeholder ManagementLead and develop a high-performing Zone Offer and Channel Marketing organization.Drive collaboration across Business Units, Sales, Marketing, Supply Chain, and Country organizations.Influence senior stakeholders and provide strategic recommendations on offer, pricing, and channel-related decisions.Foster a culture of customer-centricity, innovation, accountability, and continuous improvement.Lead strategic transformation initiatives and resolve complex business challenges impacting the Zone.Job RequirementsBachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.12+ years of experience in Product Management, Product Marketing, Channel Marketing, Sales, or Commercial Leadership roles.Proven experience managing regional or zone-level commercial, offer, or marketing functions.Strong expertise in GTM strategy, portfolio management, pricing, and channel development.Demonstrated success in leading cross-functional teams within a matrix organization.Strong strategic thinking, business acumen, stakeholder management, and leadership capabilities.Fluent in English; additional regional languages are an advantage.Willingness to travel across the MEA region as required.