Officer – Senior Data Analyst

Position: Officer – Senior Data AnalystAbout the Role We're looking for a Data Analyst — Junior or Senior — to join our MarTech & Data Intelligence team. You'll work with Marketing, Operations, and Product to turn behavioral and transactional data into insights that drive campaign performance, smarter segmentation, and lifetime value growth. If you're sharp, meticulous, and energized by making data work harder for the business — we'd love to meet you.What You'll DoAnalyze customer journeys, marketing funnel performance, and campaign effectiveness across digital channelsBuild and maintain marketing dashboards and intelligence reports to accelerate insight delivery for stakeholdersDevelop and maintain customer segmentation models and audience definitions to support campaign, strategy, personalization, and lifecycle marketingUse AI tools, prompt engineering, and LLM integrations to turn hours of reporting into minutesWork with cloud data platforms to query, process, and manage large-scale customer and event datasetsDesign and evaluate A/B tests and marketing experiments, synthesizing results into clear and actionable recommendationsPartner with MarTech, Marketing and Product teams to define tracking requirements and validate data from campaign and marketing platformsPerform rigorous data quality checks and maintain clear documentation of metrics, data sources, and transformation logicProactively surface anomalies in customer data — traffic drops, conversion shifts, attribution gaps — before they affect decisionsWho you are3-4 years of experience in data analysis, ideally in a marketing analytics, growth, or customer intelligence function within FinTech, Banking, or Digital ProductsStrong SQL skills — able to write complex queries confidently and always validate output before sharing with stakeholdersProficiency in Python or Pyspark for data wrangling, cohort analysis, and statistical testingExperience in prompt engineering or LLM integrations applied to real analytics use casesFamiliarity with cloud platforms for querying and managing large-scale datasetsComfortable using AI productivity tools to enhance reporting workflows, draft insight narratives, and speed up exploratory analysisUnderstanding of digital marketing measurement: attribution models, funnel metrics, cohort LTV, and campaign KPIsAbility to manage shifting priorities and deliver accurate work under deadline pressureClear communication skills with both technical and non-technical stakeholdersContact : K.Wannaporn 02-3451866You have read and reviewed Krung Thai Bank Public Company Limited's Privacy Policy at https://krungthai.com/th/content/privacy-policy. The Bank does not intend or require the processing of any sensitive personal data, including information related to religion and/or blood type, which may appear on copy of your identification card. Therefore, please refrain from uploading any documents, including copy(ies) of your identification card, or providing sensitive personal data or any other information that is unrelated or unnecessary for the purpose of applying for a position on the website. Additionally, please ensure that you have removed any sensitive personal data (if any) from your resume and other documents before uploading them to the website.The Bank is required to collect your criminal record information to assess employment eligibility, verify qualifications, or evaluate suitability for certain positions. Your consent to the collection, use, or disclosure of your criminal record information is necessary for entering into an agreement and being considered for the aforementioned purposes. If you do not consent to the collection, use, or disclosure of your criminal record information, or if you later withdraw such consent, the Bank may be unable to proceed with the stated purposes, potentially resulting in the loss of your employment opportunity with