Online Media Specialist / Online Media Analyst

Role DescriptionSupport the planning, delivery, and evaluation of online media campaigns across relevant digital channels. Research audiences, recommend placements, and coordinate advertising assets, schedules, budgets, and tracking. Monitor campaign delivery and analyze reach, engagement, traffic, conversions, and media costs. Work with marketing, creative teams, agencies, and media partners to improve targeting, optimize spending, and report results against campaign objectives.QualificationsDiploma or bachelor’s degree in Marketing, Advertising, Communications, Business, Data Analytics, or a related field, or equivalent relevant experience.Previous experience in digital media, online advertising, campaign coordination, or media analytics.Understanding of digital media channels, audience targeting, buying methods, and campaign performance measures.Familiarity with advertising platforms, web analytics, and campaign reporting tools.For specialist roles, experience setting up campaigns, coordinating placements, managing budgets, and optimizing delivery.For analyst roles, experience validating media data, comparing channel performance, and preparing actionable reports.Proficiency in spreadsheets; familiarity with SQL or data visualization tools is an advantage.Strong analytical and problem-solving skills, with attention to tracking accuracy and data quality.Clear communication and organizational skills, including coordinating multiple campaigns and deadlines.Awareness of brand suitability, customer consent, and responsible data handling.