Organizational Change Management (OCM) Manager

We are seeking an experienced Organizational Change Management (OCM) Manager to lead the change management strategy and user adoption activities across a large-scale digital transformation program for a leading automotive distributor in the UAE. The OCM Manager will ensure that new platforms and processes (including SAP S/4HANA, Salesforce Automotive Cloud, Proaxia VSS, Doxis, and other integrated systems) are successfully adopted across the organization. This role is responsible for managing the people side of change, ensuring business users are prepared, engaged, and equipped to transition smoothly from current-state processes to the new digital operating model. The OCM Manager will work closely with project managers, product owners, business stakeholders, training teams, and implementation partners to ensure that change impacts are effectively managed and that adoption risks are minimized. Key Responsibilities Change Strategy & Planning Develop and implement a comprehensive change management strategy aligned with the digital transformation roadmap Identify and assess organizational change impacts across departments including Sales, Aftersales, Finance, Customer Experience, and Operations Develop a structured Change Management Plan including communication, training, stakeholder engagement, and adoption monitoring Ensure change management activities are integrated into the overall program delivery plan Stakeholder Engagement Identify key stakeholders and develop stakeholder engagement strategies Act as the central point of coordination between business leadership, program management, and transformation teams Ensure business leaders actively support the transformation and drive adoption within their teams • Address stakeholder concerns and manage resistance through structured engagement and communication Communication & Awareness Develop and execute a structured communication plan for the transformation program • Ensure clear and consistent communication across all impacted departments Create communication materials including: Program updates Transformation announcements Business readiness updates Change impact communications Ensure leadership messaging is aligned with the overall transformation goals Training & Business Readiness Work closely with functional leads and system implementation partners to develop training plans for end users Define training strategy including: Role-based training Process walkthroughs System training sessions Hands-on workshops Ensure all business users are ready for system adoption prior to go-live Monitor training attendance and readiness status across departments Adoption Monitoring & Change Reinforcement Define change adoption metrics and track user adoption levels after system rollout Conduct business readiness assessments before go-live Monitor adoption challenges and provide mitigation strategies Support post-go-live adoption through hypercare support coordination Integration with Program Governance Participate in program governance forums including: Steering committee updates Program status meetings Change readiness reviews Ensure change management activities are aligned with project timelines and milestones Provide regular reporting on: Change readiness Adoption risks Stakeholder engagement progress Transformation Program Focus The OCM Manager will support change management across multiple platforms including: SAP S/4HANA ERP transformation Salesforce Automotive Cloud implementation Proaxia Vehicle Sales & Service platform Document management systems (Doxis) Customer and digital experience platforms Integration ecosystem including MuleSoft and external platforms The role requires managing change across multiple business functions and large user communities. Required Experience & Skills Must-Have 8–12 years of experience in Organizational Change Management within large IT or digital transformation programs Proven experience managing change for ERP or CRM implementations (SAP / Salesforce preferred) Strong experience in stakeholder engagement and communication planning Experience working with external implementation partners and system integrators Solid understanding of project delivery lifecycle and digital transformation programs Experience coordinating training and business readiness activities Excellent communication, facilitation, and leadership skills Nice-to-Have Experience in automotive distribution, dealer operations, or aftersales environments Experience supporting SAP S/4HANA or Salesforce transformation programs Experience working in multi-vendor transformation environments OCM certifications such as Prosci, ADKAR, or similar change management frameworks Experience delivering transformation programs in the Middle East / GCC region Key Success Metrics High level of business readiness prior to go-live Strong user adoption of new systems and processes Minimal operational disruption during system transition Clear communication and alignment across business units Positive feedback from business stakeholders regarding transformation readiness