Paid Ads Management: Digital Media - EcommercePerformance Marketing Specialist (Meta + Google) for DTC Ecommerce Brand, UAE Based Preferred

Description:About Innovio Innovio makes ergonomic laptop stands and workspace gear for people who work on the go. We're a lean DTC brand on Shopify selling across the UAE and US, with Saudi Arabia and the wider GCC next on our roadmap.The RoleWe're looking for a long-term, full-time Performance Marketing Executive to own our paid acquisition end to end: strategy, execution, creative direction, and reporting. This isn't a "run the ads and send a report" role. You'll be close to the numbers, the product, and the creative, and you'll know exactly why performance moved and what to do next.UAE-based candidates are strongly preferred, as the UAE is our lead market and KSA is next.We value consistency. We want someone who builds stable, well-structured accounts, respects the learning phase, and makes deliberate changes rather than constant restarts.What you'll doPlan, launch, and optimise campaigns on Meta and Google (Search, Shopping, PMax, YouTube) with ROAS and margin as the north starManage budgets across UAE, KSA, and US and make clear, data-backed calls on where to scale and where to pull backLead new GCC market launches with localised targeting, messaging, and testing plansWrite clear creative briefs for UGC creators, freelancers, and AI tools, and keep a steady weekly pipeline of fresh creativeRun structured creative testing (hooks, angles, formats, offers) and turn results into the next round of briefsWork with the team on bundles, offers, and landing pages to improve AOV and conversionTrack unit economics by product and marketKeep Meta Pixel, Conversions API, and Google tracking accurateShare weekly performance updates with insights and next stepsSupport marketplace advertising as we expand onto NoonWhat we're looking for3+ years in performance marketing for ecommerce/DTC brands, ideally ShopifyA proven track record of profitable ROAS, with real examplesStrong hands-on experience in Meta Ads Manager and Google AdsExperience writing creative briefs and working with UGC creators and editorsHighly analytical and comfortable with Shopify analytics, GA4, and spreadsheetsSolid understanding of margins, CAC, AOV, and how they connect to ROASProactive: you flag problems early and come with solutionsStrong communicator who works well in a small, fast-moving teamNice to haveExperience running ads in the US, UAE and Saudi ArabiaMarketplace ads experience (Noon, Amazon)Background in ecommerce and tech accessories or consumer electronics How to apply Please include:Your locationA campaign you scaled profitably: what you did, the results, and what you'd do differentlyYour approach to creative testing on MetaApplications that don't answer these won't be reviewed.