Paid Ads Manager

About RightangledRightangled is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.Role OverviewWe are looking for a confident and motivated Paid Ads Manager specialist to join our ever growing team. The ideal candidate will have extensive experience in setting up and managing paid advertising campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and other placement ad networks.This role requires a deep understanding of digital advertising strategies, campaign optimisation, and budget management to maximise return on ad spend. The PPC Specialist will play a key role in driving customer acquisition, improving conversion rates, and enhancing brand visibility.ResponsibilitiesPlan, create, and manage PPC campaigns across Google Ads, Performance Max, Google Merchant Centre, Meta Ads, TikTok Ads, and other relevant platformsConduct thorough keyword research and competitor analysis to optimise ad performanceSet up and manage Google Merchant Centre accounts for e-commerce advertisingContinuously monitor, analyse, and optimise campaign performance to improve key metrics Develop and implement A/B testing strategies for ads, landing pages, and audience targeting to enhance performanceManage and allocate budgets effectively across different campaigns to ensure cost efficiency and maximised ROITrack, report, and analyse website analytics and PPC initiatives to provide actionable insightsCollaborate with marketing, design, and content teams to align ad strategies with overall business goalsEnsure compliance with platform policies and advertising guidelines in the healthcare spaceRequirementsProven experience as a Paid Ads Manager or in a similar role managing digital advertising campaignsExpertise in Google Ads, Performance Max campaigns, Google Merchant Centre, Meta Ads, TikTok Ads, and other paid advertising platformsStrong analytical skills with the ability to interpret data and generate insights to optimise performanceExperience with budget management and maximising ROI on ad spendProficiency in keyword research tools, Google Analytics, and ad tracking softwareExcellent knowledge of audience targeting, bidding strategies, and ad copy optimisationAbility to work independently and manage multiple campaigns simultaneouslyStrong problem-solving skills and attention to detailKnowledge of SEO principles and how they complement PPC strategies BenefitsWhy Work With Us?At Rightangled, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You'll be joining a growing company that's at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.What We OfferAnnual discretionary performance bonusAccess to cutting-edge technology and tools to support your workPension schemeEmployee discounts on our healthcare productsOpportunities for personal and professional development within a forward-thinking company