paid media

Company Description Third Culture Creative Agency is a Beirut-based creative and marketing studio specializing in brands that operate across cultures. The team focuses on helping Lebanese companies with regional ambitions and regional brands build meaningful local presence. Core services include brand strategy and positioning, content production and creative direction, social media strategy and campaign management, and go-to-market support. The agency works across F&B, retail, hospitality, events, and B2B, partnering with clients for both brand launches and brand revitalization. Third Culture values nuanced cultural insight and the ability to create work that resonates in multiple markets.Role Description This is a full-time, on-site Paid Media role based in Dekwaneh. The Paid Media specialist will plan, execute, and optimize paid campaigns across digital platforms, ensuring alignment with brand strategy and creative direction. Day-to-day tasks include media planning, audience research, channel selection, budget allocation, and performance monitoring. The role involves collaborating closely with the creative and account teams to translate marketing objectives into effective paid media tactics and reporting on campaign results with clear insights and recommendations. The Paid Media specialist will stay updated on new media trends and platform best practices to continuously improve campaign effectiveness.Qualifications Candidates should possess strong Media Planning skills, including campaign structuring, budget management, and channel selection.Candidates should possess solid Marketing and New Media skills to integrate paid efforts with broader brand and digital strategies.Candidates should possess effective Communication and Research skills for cross-functional collaboration and audience, market, and performance analysis.Candidates should possess proficiency with digital advertising platforms (e.g., Meta Ads, Google Ads, TikTok Ads) and analytics tools.Candidates should possess the ability to interpret data, produce clear performance reports, and make optimization recommendations.Candidates should possess strong organizational skills and the ability to manage multiple campaigns and deadlines in a fast-paced environment.A background in marketing, communications, media, or a related field, and experience in agency or multi-brand environments, is beneficial.