Paid Media Strategist

About TrybeWe're building the equivalent of TikTok Shop for direct-to-website purchases.Creators submit UGC, product reviews, testimonials, and other videos that brands can run as ads. When that content drives results, creators earn commissions based on the performance they help generate.We are looking for a sharp, performance-driven Media buyer to help brands get more value from the creator content submitted through Trybe.This is not a traditional media buying role. You will not directly manage brands’ ad accounts. Instead, you will advise brands on how to test, analyze, and scale creator content through their own paid media channels.As one of the first hires on Trybe’s growth and advisory team, you will also help build the playbooks and best practices that shape how brands use the platform.ResponsibilitiesConduct paid social audits covering account structure, campaign setup, budget allocation, creative testing, tracking, and attributionAdvise brands on campaign structure, testing frameworks, audience strategy, optimization, and scaling across Meta, TikTok, and other paid social channelsReview performance data and provide clear recommendations on budgets, creative rotation, spend allocation, and next stepsIdentify structural, tracking, attribution, and media buying issues that may be limiting performancePartner with account managers to improve brand adoption, performance, and long-term success on TrybeDevelop paid media playbooks, benchmarks, and best practices for brands using Trybe contentShare insights and feedback from brands and creators with the broader Trybe teamRequirements3+ years of experience in paid social media buyingStrong understanding of Meta Ads, TikTok Ads, UGC, and direct-response creativeAbility to turn performance data into clear recommendationsStrong eye for creator content, hooks, angles, and formatsWorking knowledge of CAC, ROAS, CPA, CTR, CVR, hook rate, and creative testingStrong communication skills across email, Slack, and ZoomHighly organized, responsive, reliable, and detail-orientedComfortable working in new software tools and fast-moving startup environmentsNice to HaveExperience with creator platforms, affiliate programs, TikTok Shop, or performance-based creator programsAgency, startup, or in-house ecommerce experienceFamiliarity with Shopify, Triple Whale, Northbeam, Motion, Statlas, or similar toolsExperience advising clients or internal teams on paid social strategyWho This Role Is ForThis role is a strong fit for someone who:Understands paid social but does not want to spend all day managing campaignsHas a strong creative and performance marketing mindsetCan quickly identify what is working across ads, data, offers, and landing pagesIs excited by UGC, creator-led commerce, and TikTok-style contentWants to join an early-stage team and help build the playbook from the ground upWorks quickly, communicates clearly, and takes ownership