PATH Trainer

Are you passionate about beer, brand education, and delivering engaging training experiences across the hospitality industry?Do you have strong presentation skills and enjoy developing product knowledge, perfect serve standards, and lasting customer relationships?Ready to become a brand ambassador, inspiring trade partners and consumers while helping drive brand awareness, distribution, and sales growth?MacGregor Black is partnering with a leading international beverage business on the search for a PATH Trainer based in the UAE.This is a hands-on, customer-facing role responsible for brand education and product knowledge across a portfolio of strategic beer brands. Working closely with hospitality customers, sales and marketing teams and international brand partners, you will raise serving standards and turn product expertise into stronger distribution, visibility and sales.Key ResponsibilitiesDeliver face-to-face and online training, masterclasses and tastings, focused on priority on-trade accountsEducate bar and hospitality teams on brand heritage, ingredients, brewing processes and storageTrain customers on perfect pouring, recommended serves, glassware, temperature and equipmentDevelop training materials, from beer fundamentals through to advanced masterclassesAct as a brand ambassador across hospitality and retail, including training retail and travel retail ambassador teamsSupport marketing activations, events and trade-facing beer pouring competitionsVisit outlets regularly to maintain quality and perfect serve standards, and support mystery customer assessmentsWork with sales teams to secure new listings, improve menu placement and increase distributionReport on training delivery, outlet visits and performance against agreed KPIsWhat We’re Looking ForTwo to three years’ experience in a training, brand ambassador, beer education or hospitality-focused roleStrong knowledge of beer, brewing and serving standardsProven experience delivering training, presentations, masterclasses or tastingsBackground in on-trade, hospitality or the drinks industry (advantageous)Relevant qualifications such as WSET, Cicerone or Institute of Brewing & Distilling (beneficial)Commercial awareness, with the ability to link training activity to distribution and sales growthConfident presenter who can build credibility with bar teams, customers and internal stakeholdersOrganised and self-motivated, able to manage schedules, events and multiple accounts independentlyComfortable working in a multicultural environmentFluent written and spoken EnglishFor more information, contact Scott McGowan.