Performance & Digital Marketing Specialist/Sr. Specialist/Asst. Manager

What you'll doWe’re looking for someone who is passionate about growing digital marketing channels and turning data into business impact.In this role, you will be responsible for improving customer acquisition, increasing conversion rates, and helping us make smarter marketing decisions through data and experimentation.You will:Monitor marketing performance, identify growth opportunities, and take action to improve campaign efficiency and ROIDesign and support experiments such as A/B tests to continuously improve conversion performanceAnalyze marketing and funnel performance to uncover insights and recommend actions that improve business resultsDrive customer acquisition by planning and optimizing digital marketing campaigns together with our agency partnersImprove the customer journey by optimizing website and landing page experiencesWork on SEO to increase our organic visibilityCollaborate with product, IT, and creative teams to deliver a seamless digital customer experienceStay curious about new digital marketing trends, AI technologies, and growth opportunities, and bring new ideas to the teamWhat we're looking forKnowledge in digital and performance marketingComfortable working with marketing data and using insights to improve performanceExperience/Desire on running or managing paid media campaigns (META, Google Ads are preferred)Familiarity with web analytics and digital marketing measurement tools is a plus (such as GA4, GTM, Search Console, Data Studio, or similar)Understanding of SEO and website optimization principlesCurious about AI, experimentation, and new ways of improving digital performanceStrong analytical thinking, ownership mindset, and willingness to learnGood communication skills and ability to work cross-functionallyGood command of written and spoken EnglishNice to haveExperience with CRO, A/B testing, or landing page optimizationExperience working with AI-powered marketing toolsExperience in insurance, finance, or other regulated industries