Performance Analytics & Insights Senior Specialist

We are looking for a Performance Analytics & Insights Senior Specialist to turn marketing and business data into actionable insights that support better decision-making and improve overall performance.Key ResponsibilitiesDevelop and maintain marketing performance dashboards and reports.Analyze customer acquisition, retention, engagement, and loyalty metrics.Track marketing KPIs and measure performance against targets.Measure campaign effectiveness, ROI, ROAS, CAC, CLTV, and conversion rates.Prepare regular performance reports highlighting key insights, trends, risks, and opportunities.Identify performance trends and opportunities through data analysis.Provide data-driven recommendations to optimize marketing campaigns and investments.Collaborate with Marketing, Digital, CRM, Finance, IT, and other stakeholders to ensure data accuracy and consistency.Support data-driven decision-making through clear and effective data visualization.Contribute to forecasting, predictive analytics, and continuous performance improvement.RequirementsBachelor’s degree in marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems, or a related field.5–7 years of relevant experience in Marketing Analytics, Business Intelligence, Performance Marketing, or Data Analytics.Strong proficiency in Power BI and Advanced Excel.Experience in dashboard development, data visualization, and performance reporting.Strong understanding of digital marketing metrics and campaign performance.Experience measuring marketing ROI and campaign effectiveness.Strong analytical, problem-solving, and communication skills.Excellent stakeholder management and collaboration skills.Preferred QualificationsExperience with SQL, Google BigQuery, GA4, or Adobe Analytics.Google Analytics or Marketing Analytics certification.Experience in Retail, FMCG, Hospitality, Entertainment, Shopping Malls, or other customer-focused industries.Experience with CRM analytics and customer segmentation.Experience working across multiple brands or business units.Key SkillsMarketing Analytics | Business Intelligence | Power BI | Advanced Excel | Dashboard Development | Data Visualization | KPI Management | Campaign Performance Analysis | Data Storytelling | Strategic Insights