Performance Marketing & Creative Strategist

The roleThis is an exciting and creative two-pronged role for someone who can lead ad creative content and landing page design and implementation, while also owning lead-focused paid campaigns and sales funnels. You will connect Kitchen Works with restaurants, virtual brands and emerging F&B concepts via targeted campaigns, ad creatives and messaging. Work closely with the sales team to improve lead quality and targeting and support pre-qualification so that sales receive relevant, high-intent prospects. You will be empowered to take initiative on ideas, test new angles and funnels, and drive actionable insights that inform our marketing strategy. Who we areKitchen Works is a leading cloud kitchen provider in Dubai, enabling restaurants and virtual-brand operators to launch quickly and grow delivery and catering sales without the cost of a traditional restaurant fit-out.What you will ownA. Performance marketing and lead funnelImplement and manage paid ad campaigns (Google and Meta) for calls, WhatsApp enquiries and form leads.Design and implement landing-page and sales funnels; A/B test campaigns and messaging for lead conversion.Integrate and set up CRM analytics, WhatsApp and call attribution, UTM tracking, and retargeting.Integrate leads into the CRM and hand off to the sales team, with clear source and campaign attribution.Track and own campaign performance and lead quality using analytics tools (e.g. Google Analytics, CRM dashboards), producing actionable insights to improve conversion Collaborate with sales to share insights, align messaging and improve sales-funnel conversion.B. Creative strategy and executionDevelop campaign concepts and lead copy and content post-production across campaigns, sales funnels, the website and social channels.Storyboard, script and coordinate the production and post-production of image and video content.Create ad creatives, landing pages and supporting copy from concept through implementation.Coordinate web-page designs in Figma and implement WordPress changes.Manage the marketing calendar across paid campaigns, email, social media and blog content.Ensure consistency in messaging, branding and tone across online channels.Coordinate with content-production, IT and sales teams to deliver work on time.Track search volumes, keywords, customer enquiries, competitor initiatives and relevant trends to inform campaign angles and content.What we are looking forStrong hands-on experience with Meta Ads Manager (Conversion & Lead Gen objectives)Solid background in Google Ads (Search, Display, YouTube) campaign strategy and Google SEO best practices  Good understanding of performance funnels, UTM tracking, and retargeting systemsPrior experience in CRM systems, lead automation, and WhatsApp/Email nurturing toolsAbility to manage campaign budgets, perform A/B testing, and optimize for cost per leadStrong problem solving skills, proactive, self starter, takes initiatives on ideasProven experience in copywriting, ad content design and planning (Photoshop / Canva, Figma, and video post production) Experience in website and sales funnel design and implementation (Figma, Wordpress) Comfortable with analytics tools (Google analytics, Meta Ads Manager) and tracking measurable performance targets  Strong organization skills; can work systematically and build work flow processes Bonus: experience leading a team, managing budgets, assigning and supervising work Why join Kitchen WorksA performance-marketing and creative role with a real budget—see the impact of your campaigns and sales funnels every day.Lead marketing initiatives in a growing company, with the opportunity to build a team around you.Comprehensive health insurance coverage Paid training opportunitiesReport directly to the CEO, with promotion opportunities and family support  Performance-based bonus compensation.Hands-on field execution with content producers, vendors and internal teams.The processFull-time, flexible hybrid structure combining remote work and on-site work at our main kitchen facility.If this sounds like the perfect role for you, or someone you know, then what are you waiting for? Apply, and our team will be in touch with shortlisted candidates.