Performance Marketing & E-commerce Lead

Job Title: E-commerce & Performance Marketing Manager

Location: Srinagar

Employment Type: Full-TimeAbout the RoleWe are looking for a data-driven E-commerce & Performance Marketing Manager to take full ownership of our digital sales channels.

In this role, you will manage our direct-to-consumer store on Shopify, oversee our marketplace operations on Amazon, and scale our customer acquisition engine through Meta Ads and performance marketing. You’ll be responsible for driving traffic, optimizing conversion rates (CRO), maximizing ROAS, and hitting aggressive revenue targets.Key ResponsibilitiesPaid Acquisition & Media Buying: Plan, launch, scale, and optimize performance marketing campaigns primarily on Meta Ads (and supplementary channels), managing budgets efficiently to achieve target Customer Acquisition Costs (CAC) and Return on Ad Spend (ROAS).Shopify Operations & CRO: Manage day-to-day storefront operations, merchandising, product catalog management, app integrations, and site performance to continuously improve conversion rates and average order value (AOV).Amazon Marketplace Management: Oversee our Amazon seller central account, optimizing product listings (SEO), managing inventory forecasting in coordination with operations, and running Amazon PPC campaigns.Data Analysis & Reporting: Track daily, weekly, and monthly performance metrics (sales, traffic, conversion funnel, ad metrics) using analytics tools and build dashboards to report on growth insights.Cross-Functional Collaboration: Partner closely with our graphic designer/creative team to brief high-performing ad variations, landing page visuals, and promotional assets based on data feedback.Requirements & Qualifications3+ years of hands-on experience managing Shopify stores and scaling Meta Ads (Facebook/Instagram) for a D2C or e-commerce brand.Proven experience managing Amazon marketplace operations and running Amazon PPC campaigns.Deep analytical capability—comfortable working extensively with data, attribution models, spreadsheets, and ad manager dashboards.Strong understanding of e-commerce fundamentals: funnel optimization, email marketing touchpoints, A/B testing, and unit economics (LTV, CAC, contribution margins).Self-starter mindset with a bias for action and a first-principles approach to problem-solving. SalaryCompetitive MNC Salary as per experience