Performance Marketing Associate

Job Description

Performance Marketing AssociateRole Level: Entry to Mid-Level (0–3 Years Experience)Department: Growth & Marketing

Location: On-site | 16-A Hali Road, Gulberg, Lahore

Employment Type: Full-timeRole OverviewWe are looking for an analytical, proactive, and detail-oriented Performance Marketing Associate / Specialist to execute, monitor, and optimize our paid acquisition campaigns.

In this role, you will manage day-to-day operations across paid social and search, test direct-response creative concepts, and turn raw campaign data into actionable insights to lower customer acquisition costs and drive measurable growth.Key ResponsibilitiesCampaign Execution: Set up, launch, and manage paid campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads (Search, Performance Max, YouTube), and LinkedIn Ads.Audience Strategy & Segmentation: Research and build high-intent audience sets, including demographic targeting, custom interest clusters, and value-based Lookalike Audiences.Budget & Bid Management: Monitor daily spend pacing to prevent over/underspending, execute bid adjustments, and maintain keyword and placement hygiene (negative keyword lists, audience exclusions, placement cleanups).Creative & Copy Testing: Write compelling direct-response ad copy, collaborate with designers on creative assets, and run structured A/B tests on hooks, formats, and angles to combat ad fatigue.Tracking & Hygiene: Ensure clean UTM tracking parameter hygiene across all campaign URLs, assist in verifying conversion events/pixels, and spot tracking discrepancies early.Reporting & Data Analysis: Track performance via Google Analytics 4 (GA4) and native platform dashboards; prepare weekly reports in Google Sheets/Excel highlighting spend, CPA/CPL, CTR, and ROAS.Landing Page Optimization: Identify post-click drop-offs and collaborate with web and design teams to implement on-page conversion rate optimization (CRO) tests.What We Are Looking ForExperience:Fresh Graduates: Degree in Marketing, Business, Analytics, Economics, Media Studies, or a related field, supported by internships, coursework, or demonstrable hands-on platform projects.Mid-Level (1–3 years): Proven hands-on track record building and managing live campaigns in Meta Ads Manager and Google Ads.Analytical Aptitude: Comfortable with numbers and spreadsheet modeling (Pivot Tables, VLOOKUP/XLOOKUP, data aggregation).Platform & Technical Literacy: Solid understanding of paid ad structures, GA4 metrics, and fundamental tracking principles (pixels, conversion tags, event triggers).Core Attributes: High attention to detail (budget pacing, UTM consistency), strong written communication skills, and an experimentation-first mindset.Nice to Have: Google Ads, Meta Blueprint, or HubSpot certifications; basic familiarity with Google Tag Manager (GTM).What We OfferCompetitive base salary with a performance-based incentive/bonus structure.Group Health Insurance.Group Life InsuranceProvident FundClear career progression roadmap into senior performance management and growth strategy.Direct mentorship from senior marketing leaders and hands-on ownership of live ad budgets.Collaborative on-site work environment.