Performance Marketing Executive

We are looking for a Performance Marketing Executive with a strong background in retail fashion and e-commerce to drive customer acquisition, online sales, and digital revenue growth.The ideal candidate will have hands-on experience managing paid digital campaigns, preferably gained through a combination of retail/e-commerce and digital marketing agency environments. You should be highly data-driven, commercially minded, and comfortable managing campaigns across multiple digital platforms.Key ResponsibilitiesPlan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, and other relevant digital platforms.Manage campaigns focused on e-commerce sales, customer acquisition, ROAS, conversions, and revenue growth.Develop and implement paid media strategies aligned with business and seasonal retail objectives.Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns.Manage Meta Ads across Facebook and Instagram, including prospecting, retargeting, catalog, and conversion campaigns.Analyze campaign performance and continuously optimize budgets, audiences, creatives, keywords, placements, and bidding strategies.Work closely with creative, merchandising, e-commerce, and brand teams to develop high-performing campaign assets.Monitor the customer journey from ad click to website visit, product view, add-to-cart, checkout, and purchase.Use analytics and reporting tools to identify opportunities for improving conversion rates and reducing customer acquisition costs.Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.Track key performance metrics including ROAS, CPA, CAC, CTR, CPC, conversion rate, revenue, and AOV.Prepare regular performance reports and provide actionable insights to management.Support seasonal campaigns, product launches, promotions, sales events, and new collection launches.Monitor competitor activity, market trends, consumer behaviour, and emerging digital marketing opportunities.Ensure accurate tracking and measurement through GA4, Google Tag Manager, Meta Pixel/Conversions API, and other relevant tools.Work with e-commerce teams to improve website conversion performance and identify areas of drop-off.RequirementsMinimum 3 years of experience in performance marketing, digital marketing, or paid media.Previous experience in the retail fashion, fashion e-commerce, lifestyle, or consumer retail sector is highly preferred.Previous experience working with a digital marketing agency is required/preferred.Strong hands-on experience with e-commerce platforms and digital retail environments.Proven experience managing paid campaigns on Google Ads and Meta Ads; TikTok Ads experience is an advantage.Strong understanding of e-commerce performance metrics, conversion funnels, attribution, and ROAS optimization.Experience with Google Analytics 4, Google Tag Manager, Meta Business Manager/Ads Manager, and reporting platforms.Strong analytical and data interpretation skills.Ability to manage multiple campaigns and budgets simultaneously.Good understanding of fashion retail customer behaviour, promotions, product launches, and seasonal sales cycles.Strong communication and stakeholder management skills.A proactive, commercially focused approach with a strong test-and-learn mindset.