Performance Marketing Executive

We’re looking for a Performance Marketing Executive to drive customer engagement, retention and lifecycle performance across multiple brands and markets.This is a hands-on role for someone who is data-driven, detail-oriented and experienced in CRM and marketing automation.Key ResponsibilitiesBuild and execute personalised campaigns across email, push, in-app, WhatsApp and SMS.Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.Build customer segments using behavioural, transactional and lifecycle data.Track campaign performance, run A/B tests, and optimise based on results.Manage communication frequency and customer targeting across channels.Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.RequirementsHands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.Strong understanding of CRM, lifecycle marketing, segmentation and automation.Analytical mindset with experience measuring campaign performance and customer behaviour.Experience in e-commerce is preferred.GCC market experience and exposure to Arabic/English campaigns is a plus.