Performance Marketing Intern

Performance Marketing (80%) Build, launch and manage campaigns on Meta (Facebook, Instagram) and Google (Search, Performance Max, Shopping) Maintain account hygiene: negative keywords, audience exclusions, budget pacing, bid adjustments Plan and run structured A/B tests on creatives, copy, audiences and landing pages Brief and rotate ad creatives with the design team to minimize creative fatigue Track ROAS, CPA, CTR and conversion rate; flag problems the same day Maintain tracking: Meta Pixel and Conversions API, GA4, Google Tag Manager, UTMs Deliver a weekly performance report and a monthly review with recommendations Document every account and process in a shared playbook Other Marketing Responsibilities (20%) Support email campaigns (setup, segmentation, QA) Help with social content, competitor ad monitoring and promotions Assist with in-store and event activations when needed Requirements A genuine eagerness to learn performance marketing; no prior paid campaign experience required, we will train you A true gen ai native Comfort with numbers and spreadsheets (Excel or Google Sheets) Clear written English Eligible to undertake a paid internship in the UAE Any exposure to Meta or Google Ads (coursework, freelance, own project or certification) GA4 and Google Tag Manager experience E-commerce or D2C experience (Shopify a plus) Basic design skills (Canva, CapCut) Interest in pets or pet nutrition Benefits Monthly stipend Structured training in paid media, then hands-on work on a live ad account Direct mentorship from the marketing lead Potential conversion to a full-time role based on performance