Performance Marketing Lead

Local is scaling how thousands of restaurants, hotels, and hospitals across the GCC take payments and build guest loyalty — and so far, growth has come almost entirely from word of mouth and direct sales. We're hiring our first dedicated performance marketing lead to build a paid acquisition engine from the ground up: campaigns, tracking, and conversion optimization that keep qualified venues flowing into our pipeline.About LocalLocal replaces slow card machines with QR-code payments that let guests pay in under 30 seconds, while giving venues the customer data and automated loyalty tools they've never had. We're trusted by 200+ venues across Bahrain, Saudi Arabia, and the UAE, including brands like Fuddruckers, Nando's, and Chili's. We're a small, fast-moving team, and this will be one of our first dedicated marketing hires — you'll shape the function, not inherit one.About the RoleThis is a player-coach role built around performance marketing. You'll set acquisition strategy and execute it yourself in the early months — launching and optimizing paid campaigns across Google, Meta, and LinkedIn, building out tracking and attribution, and turning ad spend into qualified pipeline for sales. Twelve months in, success looks like a performance marketing program with clear CAC/ROAS targets, a repeatable paid-plus-inbound engine, and — if the results justify it — a small team or agency bench to scale further.What You'll Do•    Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn to drive qualified leads from restaurants, hotels, and hospitals — owning budget, bidding, creative testing, and daily optimization•    Build out tracking and attribution (GA4, Google Tag Manager, conversion pixels/APIs, UTM discipline) so every dirham of spend is measurable back to pipeline and revenue•    Define and own the metrics that matter — CAC, ROAS, MQL-to-SQL conversion, pipeline contribution — and report them to leadership on a regular cadence•    Design and run inbound lead generation programs: landing pages, forms, nurture sequences, lead scoring, and marketing automation that hand sales-ready leads to the sales team•    Build the supporting content engine — case studies, landing pages, and sales enablement material — sized to convert paid and inbound traffic, not brand-building for its own sake•    Partner closely with sales and product to keep targeting and messaging aligned with what's actually winning and losing deals•    As budget and results allow, bring on contractors, freelancers, or agencies to extend paid media and content capacityWhat We're Looking ForRequired:•    5+ years in B2B performance marketing, with hands-on ownership of paid acquisition end-to-end — strategy, budget management, bidding, and optimization•    A track record of running paid campaigns (Google, Meta, LinkedIn) that produced measurable pipeline and revenue, not just clicks or impressions•    Fluency in tracking and attribution — GA4, Google Tag Manager, conversion APIs/pixels, UTM structures — and comfortable diagnosing why a funnel is leaking•    A data-driven approach — comfortable owning CAC, ROAS, and LTV, and defending budget decisions with numbers•    Experience with marketing automation and CRM tools•    Strong enough writer/editor to produce or closely direct the content that supports paid and inbound campaigns•    Startup-ready: happy to be hands-on and build from scratch without an established playbook or large teamPreferred:•    Experience marketing to hospitality, restaurants, or vertical SaaS/fintech•    Familiarity with the GCC market (Bahrain, Saudi Arabia, UAE) or other emerging markets•    Experience managing agencies, freelancers, or a small performance marketing team•    Arabic language skillsHow to ApplySend your resume and a short note on a paid acquisition or performance marketing program you're proud of — including the numbers — to careers@uselocal.co