Performance Marketing Lead

We're working with a fast growing, well funded AI startup building cutting edge detection technology used across education, security, and enterprise settings. The company is early stage but has real traction and is scaling quickly. They're looking for a Performance Marketer to own their paid acquisition strategy from the ground up.What you'll doOwn and optimize the Google Ads program end to end, including account structure, keywords, bids, budget pacing, and experiment roadmapScale the Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimizationLaunch new paid channels including TikTok, Reddit, and newsletter/CPM partnershipsBrief and direct creative production, working with in house support or freelance/agency partnersBuild and maintain reporting on CAC, LTV, and ROAS to guide budget allocation and channel strategyShip new experiments weekly, keeping a tight feedback loop between creative performance and spendPartner with the organic social and content team to amplify earned media through paid channelsWhat we're looking for3 to 5+ years running paid acquisition across multiple channels, with a track record of building and scaling programs from scratch, particularly on Meta AdsExperience managing six figure+ monthly budgets and directing creative testing loopsComfort reasoning independently about CAC, LTV, and payback periods, no templates requiredBonus points for experience at a consumer subscription company or agency running paid social for competitive brandsMust be able to work in person in Brooklyn, NY (5 days a week, occasional WFH flexibility)Not able to sponsor visas at this timeWhy joinYou'll own the entire paid acquisition strategy from day one, not inherit someone else's setup, with real budget (north of $1M/year) and freedom to experiment across Google, Meta, LinkedIn, TikTok, Reddit, and beyond. Direct line to the Head of Growth, with exposure to both consumer and B2B go to market motions.