Performance Marketing Lead

Performance Marketing Lead – UAEWe’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.The RoleYou’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.Key responsibilities include:Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channelsTake full accountability for CAC, ROAS, LTV, conversion rates and revenue targetsPersonally build and manage campaigns within native advertising platformsDevelop targeting strategies, audience segmentation, bidding structures and campaign frameworksWork closely with creative teams to continually test ad formats, copy, video content and conversion-focused creativeBuild and optimise high-converting acquisition funnels, including WhatsApp customer journeysAnalyse performance data daily, identify bottlenecks and rapidly scale successful campaignsTroubleshoot tracking, attribution and conversion issuesWhat We’re Looking For6+ years of performance marketing experienceProven experience directly scaling paid acquisition campaigns with significant budgetsA genuinely hands-on practitioner who currently builds, launches and optimises campaigns personallyStrong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTubeExperience with Snapchat Ads and WhatsApp acquisition funnelsExcellent written and spoken EnglishHighly analytical, commercially focused and driven by measurable results