Performance Marketing Lead – eCommerce

Grandiose is looking for a proactive and detail-oriented Performance Marketing Lead (eCommerce) to support the Digital Marketing function of its online supermarket business.Role Purpose:The Performance Marketing Lead will be responsible for driving customer acquisition, app growth, retention, reactivation, and online revenue across the company’s eCommerce channels.This is a senior individual-contributor role for someone who can independently lead performance marketing activities, manage agencies and budgets, and provide strategic direction, while remaining hands-on in campaign planning, execution, optimization, reporting, and analysis.The role is primarily focused on app-driven eCommerce rather than traditional website-led marketing. The successful candidate should therefore have strong experience in mobile app acquisition, app analytics, customer lifecycle marketing, and performance measurement.The Performance Marketing Lead will report to the eCommerce Marketing Manager.Key ResponsibilitiesPerformance Marketing and Customer AcquisitionLead paid media campaigns focused on mobile app downloads, new customer acquisition, first orders, repeat purchases, retention, and customer reactivation.Plan and execute retargeting campaigns across relevant digital platforms.Manage performance-led branding and awareness campaigns that support eCommerce growth.Develop audience, channel, bidding, targeting, and campaign optimization strategies.Continuously optimize campaigns based on acquisition cost, conversion rate, return on advertising spend, customer lifetime value, and revenue performance.Ensure campaigns are structured around clear commercial objectives rather than media metrics alone.Mobile App GrowthLead app-install and app-engagement campaigns across platforms such as Google, Meta, TikTok, and other relevant channels.Work closely with internal teams and agency partners to improve the full customer journey from ad impression and app installation to registration, first order, and repeat purchase.Monitor app campaign performance using Firebase, Adjust, and other mobile measurement and attribution platforms.Analyze drop-off points across the app acquisition and conversion funnel and recommend improvements.Media Planning and Budget ManagementDevelop monthly, quarterly, and annual media plans aligned with eCommerce targets and commercial priorities.Manage and allocate performance marketing budgets across channels, campaigns, customer segments, stores, and business units.Monitor expenditure closely and ensure budgets are used efficiently.Prepare forecasts, performance reports, and recommendations for budget reallocation.Maintain strong governance over campaign tracking, approvals, invoicing, and agency reconciliation.Agency Leadership and ManagementLead the day-to-day relationship with the performance marketing agency.Provide clear campaign briefs, objectives, timelines, budgets, and performance expectations.Review campaign structures, targeting, creatives, media plans, reports, and optimization recommendations.Challenge the agency when performance, analysis, execution quality, or delivery does not meet expectations.Ensure the agency operates as an extension of the internal eCommerce team.Conduct regular performance reviews and hold the agency accountable for agreed KPIs and deliverables.CRM and Customer RetentionWork closely with the internal CRM team and CRM agency to develop eCommerce-focused customer lifecycle campaigns.Support campaigns across push notifications, email, SMS, WhatsApp, and other relevant CRM channels.Develop initiatives targeting customer onboarding, activation, retention, frequency growth, cross-selling, reactivation, and churn prevention.Help define customer segments, campaign audiences, offers, and measurement frameworks.Ensure paid media, app marketing, CRM, promotions, and commercial activities are aligned.Aggregator Platform AdvertisingIndependently manage CPC and sponsored advertising campaigns across aggregator and quick-commerce platforms such as InstaShop, Talabat, Deliveroo, Noon, and other relevant marketplaces.Manage campaigns related to the company’s stores, products, and internal brands listed on these platforms.Monitor campaign budgets, bidding, product visibility, conversion, revenue, and return on advertising spend.Coordinate with commercial, operations, and aggregator account-management teams to support platform growth.Identify opportunities to improve rankings, visibility, traffic, and sales across aggregator platforms.Analytics and Performance ReportingUse GA4, Firebase, Adjust, advertising platforms, and internal reporting tools to analyze campaign and customer performance.Ensure campaign tracking, attribution, UTM structures, events, and conversion measurements are properly implemented.Build clear reports and dashboards covering key performance indicators.Translate data into practical recommendations and actions.Identify trends, performance gaps, customer behavior patterns, and growth opportunities.Work with product, technology, CRM, commercial, and operations teams to improve measurement and performance.Cross-Functional CollaborationWork closely with the eCommerce Marketing Manager, CRM team, commercial team, product team, technology team, operations team, creative team, and external agencies.Support campaign calendars for promotions, product launches, seasonal events, store launches, and brand activities.Ensure marketing campaigns are aligned with stock availability, operational readiness, commercial priorities, and customer experience.Coordinate with creative teams to ensure campaign assets are delivered on time and meet channel requirements.Key Performance IndicatorsThe role will be measured against areas including:App downloads and cost per install.New customer acquisition and customer acquisition cost.First-order conversion rate.Repeat purchase rate and customer retention.Customer reactivation and churn reduction.Cost per acquisition and return on advertising spend.Campaign revenue and incremental sales.App engagement and conversion performance.CRM campaign performance.Aggregator advertising performance.Budget utilization and forecast accuracy.Agency delivery quality and accountability.Accuracy and quality of tracking, analytics, and reporting.Required Experience, Skills & Qualifications:Approximately 6–10 years of experience in performance marketing, digital marketing, growth marketing, or customer acquisition.Strong hands-on experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.Demonstrated experience in mobile app marketing, app-install campaigns, app engagement, and customer acquisition.Experience working in eCommerce, quick commerce, retail, food delivery, marketplaces, consumer technology, or another high-frequency transactional business is strongly preferred.Proven experience managing significant media budgets and delivering measurable commercial results.Experience managing and directing performance marketing agencies.Experience working with CRM, retention, customer lifecycle, or marketing automation teams.Experience managing CPC or sponsored advertising campaigns on aggregator or marketplace platforms would be an advantage.Technical KnowledgeStrong understanding of performance marketing principles, including targeting, bidding, attribution, conversion optimization, retargeting, and audience segmentation.Working knowledge of GA4, Firebase, and Adjust.Good understanding of mobile attribution, app events, deep linking, conversion funnels, and campaign tracking.Strong numerical and analytical skills.Ability to evaluate campaign performance beyond surface-level metrics.Good understanding of CRM channels and customer lifecycle marketing.Strong working knowledge of Excel or Google Sheets.Familiarity with reporting and visualization platforms would be an advantage.Personal CompetenciesSenior enough to independently lead agencies, budgets, planning, and performance discussions.Willing and able to remain hands-on with campaign execution, optimization, analysis, and reporting.Commercially minded, with a strong focus on revenue, profitability, and customer growth.Comfortable challenging agencies and internal stakeholders when required.Highly organized and able to manage several campaigns, channels, and priorities simultaneously.Strong attention to detail, particularly around budgets, tracking, reporting, and campaign setup.Proactive, accountable, and comfortable operating with a high level of ownership.Able to communicate performance results clearly to both technical and non-technical stakeholders.Collaborative and capable of working across multiple internal functions and external partners.This role is not intended for someone who operates only at a strategic or leadership level. The successful candidate must be comfortable personally reviewing campaigns, analyzing performance, managing platform activity, preparing reports, and working directly with agencies on day-to-day execution.