Performance Marketing Manager

Performance Marketing ManagerLocation: Dubai, UAEEmployment Type: Full-timeAbout Allegiance Real EstateA UAE-based real estate advisory and investment firm, founded in 2019 and headquartered in Dubai. Since its inception, Allegiance Real Estate has facilitated over AED 20 billion in real estate investments across the UAE, serving over 5,000 clients from around the world across residential properties, commercial assets, plots and holiday homes. Today, Allegiance operates through six additional branch offices globally, supporting investors and partners in key international marketsRole OverviewThe Performance Marketing Manager will take full ownership of paid digital campaigns across Meta, Google, LinkedIn, TikTok, Snapchat and other relevant platforms.This is a senior, hands-on role for someone who can confidently manage large budgets, multiple campaigns and international audiences while consistently improving lead quality, conversion rates and return on advertising spend.The successful candidate must be equally comfortable developing strategy, launching campaigns, analysing performance and making fast, data-backed decisions.Key ResponsibilitiesPlan, launch and optimise multi-platform paid media campaigns.Manage a wide variety of campaigns, including property launches, developer campaigns, international roadshows, lead generation, brand awareness, retargeting and recruitment.Develop platform-specific strategies for Meta, Google, LinkedIn, TikTok, Snapchat and YouTube.Manage campaigns across multiple countries, audience segments, languages and currencies.Allocate and optimise budgets based on performance, lead quality and commercial objectives.Conduct audience, market, keyword and competitor research.Build structured testing plans for creatives, messaging, audiences, landing pages and bidding strategies.Monitor CPL, CPQL, conversion rate, ROAS, lead-to-appointment rate and lead-to-sale performance.Work closely with the content, design, sales, CRM and international office teams.Translate campaign data into clear recommendations and actionable insights.Track the complete customer journey from impression and lead generation to appointment, event attendance and sale.Ensure accurate tracking through GA4, Google Tag Manager, platform pixels, Conversion APIs and CRM integrations.Improve attribution by connecting online campaigns with offline sales outcomes.Create regular performance reports for senior management and campaign stakeholders.Stay ahead of platform updates, advertising trends and emerging growth opportunities.Candidate RequirementsAt least 5 years of hands-on performance marketing experience, preferably within real estate, luxury, financial services or another high-value lead-generation industry.Proven experience managing substantial advertising budgets across multiple platforms.Advanced knowledge of Meta Ads Manager and Google Ads.Strong working knowledge of LinkedIn, TikTok and Snapchat advertising.Demonstrated success in generating and scaling high-quality leads across international markets.Strong understanding of campaign funnels, remarketing, attribution and conversion optimisation.Experience with GA4, Google Tag Manager, Looker Studio and CRM-based reporting.Ability to analyse performance beyond surface-level metrics and connect marketing activity to revenue.Excellent understanding of landing-page performance, lead quality and user behaviour.Strong project-management skills with the ability to handle multiple campaigns and deadlines simultaneously.Commercially minded, highly analytical and confident making decisions under pressure.Excellent written and verbal communication skills.Experience with Salesforce or a similar CRM is an advantage.Experience marketing international property roadshows or investment products is highly desirable.The Ideal CandidateYou are not simply a media buyer. You are a strategic and commercially aware performance marketer who understands the complete journey from campaign concept to closed deal.You are proactive, detail-oriented and comfortable taking full ownership. You know when to scale, when to optimise and when to stop a campaign. Most importantly, you care about generating qualified opportunities and measurable revenue, not just clicks, impressions or low-cost leads.