Performance Marketing Manager
Searchability® · Melbourne, Victoria, Australia
قدّم وتابع مع أبلاي إيدجPerformance Marketing Manager - Paid Media & CRO (DTC eCommerce)Hands-on paid acquisition experience across Meta and GoogleExperience in DTC eCommerceYou've automated parts of your own job and were glad to see it goHybrid role, offices based in RowvilleUp to $180KDirect line to the founder and GM, no team or agency to manage To apply, send your CV to shannon.harrison@searchability.com.auWHO WE AREWe're an Australian D2C group building products that cut household waste and single-use plastic, across sustainability, health and everyday consumables. We've got brands live in market today and more in the pipeline. We're deliberately small and AI-first by design, which means less headcount, less bureaucracy, and more of the budget and credit landing with the people actually doing the work.We don't believe in reinventing the wheel for the sake of it. If someone else has already cracked the problem in front of us, better funded, better resourced, further down the road, we'd rather study what they did and adapt it fast than burn six months proving we can do it "our way." That means you'll spend your time on the work that actually moves numbers, not on process for its own sake. We move fast, back good evidence over seniority, and give people real scope to make calls and see them through.THE ROLEThis is a hands-on performance marketing role, in the accounts and in the numbers, working directly with the founder and GM with no layer in between. You'll own paid acquisition end to end, build a live test backlog from competitor and out-of-category benchmarking, ship onsite tests with our developer, and build the AI tooling that makes the next round of work faster for the whole team.You'll run and scale paid acquisition across Meta and Google, hands-on in the accounts. You'll benchmark competitors and out-of-category examples, from global eCom to health, supplements and wellness subscription brands, and turn what you find into specific, testable hypotheses. You'll maintain a live, ranked test backlog covering offers, landing pages, checkout, creative angles and funnels, and run it on a weekly cadence. You'll build and ship onsite tests with our developer, and read the results honestly. You'll build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them. And you'll report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback and subscription attach.WHAT YOU'LL NEEDExperience in paid acquisition in DTC eCommerceHands-on implementation experience across Paid Search and Paid SocialExperience automating parts of your own job awayYou want scope and speed more than title and teamTO APPLYSend your CV to shannon.harrison@searchability.com.au.By applying for this role, you consent to us processing and submitting your application (subject to suitability) to our client in relation to this vacancy only.