Performance Marketing Manager

About InsparyaInsparya is the largest clinical group specialized in Hair Health Diagnosis, Treatment, and Research, with an international presence across several countries, including Saudi Arabia, Oman, Portugal, Spain, and Italy. Operating since 2009, the Insparya Group includes a Technological and Biomedical Research Center, covering areas ranging from stem cell research to robotics.Insparya’s mission is to transform lives by providing innovative and personalized hair health solutions, promoting confidence, self-esteem, and well-being.Role missionWe are looking for a Performance Marketing Manager to join our team. The mission of this role is to develop, manage, and optimize digital marketing strategies focused on generating qualified leads, increasing sales conversion, and maximizing return on investment (ROI). This position will be responsible for managing digital acquisition campaigns, ensuring an analytical, results-driven approach focused on continuous performance improvement.ResponsabilidadesCreate, manage, and optimize campaigns across Google Ads, Meta Ads, and other relevant digital acquisition channels.Develop Paid Search, Paid Social, Display, Remarketing, and Performance Max strategies.Identify and test new acquisition channels and growth opportunities.Manage campaigns focused on lead generation and sales throughout the entire conversion funnel.Develop and create engaging content for digital channels, ensuring consistency with the brand strategy and adapting messaging to different audiences and markets.Manage and grow the company's social media communities, creating engagement initiatives, monitoring interactions, responding to users when appropriate, and ensuring a strong and consistent brand presence across platforms.Collaborate with Marketing and Sales teams to improve lead quality and conversion rates.Monitor key performance indicators, including CPL, CAC, ROAS, conversion rate, lead volume, and lead quality.Implement A/B testing across campaigns, audiences, messaging, creatives, and landing pages.Analyze results, produce reports, and define optimization actions.Manage and optimize Digital Marketing budgets.Stay up to date with industry trends, automation, and Artificial Intelligence solutions applied to digital performance.RequisitosProven experience in Performance Marketing, Paid Media, or Digital Acquisition.Advanced knowledge of Google Ads and Meta Ads.Demonstrated experience generating leads and/or sales through digital channels.Strong analytical skills and deep understanding of acquisition, conversion, and profitability metrics.Experience with GA4, Google Tag Manager, tracking, and reporting tools.Ability to manage multiple markets, campaigns, and budgets simultaneously.Strong results-oriented mindset with a focus on sales and ROI.Self-driven, proactive, detail-oriented professional committed to continuous improvement.Fluent in Arabic and English.Experience in industries such as Healthcare, E-commerce, Gaming, Tourism, or Travel is considered a plus.Por que te deves juntar à InsparyaJoin a fast-growing international group with a multicultural team and strong opportunities for professional development.Contribute to the well-being and self-esteem of our patients in a demanding, dynamic, and excellence-driven environment.If you are looking for a performance-driven role with a direct impact on business growth and patient confidence, this is the right opportunity for you!