Performance Marketing Manager

Performance Marketing Manager - DubaiWe are hiring a Performance Marketing Manager to lead the growth engine, end-to-end for one of our clients. This will include activities from acquiring the right audiences through paid and organic channels to converting first-time visitors into loyal, returning users and future subscribers.This is a high-impact opportunity to drive audience growth, improve marketing efficiency, and play a key role in preparing the business for the launch of a subscription model.Key ResponsibilitiesAcquisition & GrowthPlan and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft.Optimise campaigns against CAC, conversion and ROI, rather than vanity metrics.Drive organic and SEO-led growth in partnership with the editorial team.Test and scale new channels, audiences and creative.Build sustainable organic acquisition to reduce reliance on paid media.Conversion & RetentionOwn and optimise the end-to-end conversion funnel.Improve registration, trial and free-to-paid conversion rates.Partner with CRM/lifecycle teams on onboarding, engagement and win-back journeys.Use first-party data to improve personalisation and retention.Support the development of the future subscription journey.Analytics & PerformanceOwn key growth metrics including CAC, LTV, payback period, cohort analysis and attribution.Ensure conversion tracking is accurate and reliable.Report on MRR growth, funnel performance and channel efficiency.Translate performance data into clear recommendations around budgets and growth opportunities.What We’re Looking For3+ years’ experience in performance, growth or acquisition marketing.Experience within subscription, media, SaaS or digital products is preferred.Strong experience across both paid acquisition and SEO/organic growth.Strong understanding of CAC, LTV, cohorts, conversion funnels and churn.GA4 experience is essential; SQL/BigQuery strongly preferred.Proven experience optimising conversion funnels, paywalls or registration flows.Strong commercial mindset with a focus on revenue, efficiency and payback.