Performance Marketing Manager

About the RoleWe are looking for a data-driven Performance Marketing Manager to plan, execute, and optimize paid acquisition campaigns across digital channels. You will own the paid media budget, drive efficient customer acquisition, and continuously improve ROAS, CAC, and LTV through testing and analysis.Key ResponsibilitiesCampaign Strategy & ExecutionDevelop and manage performance marketing strategy across Google Ads, Meta, TikTok, Snapchat, LinkedIn, programmatic, and affiliate channelsPlan, launch, and optimize campaigns across the full funnel (prospecting, retargeting, retention)Own monthly and quarterly paid media budgets and allocate spend based on performanceOptimization & TestingRun structured A/B and multivariate tests on creatives, audiences, landing pages, bidding strategies, and offersMonitor KPIs daily (CAC, CPA, ROAS, CTR, CVR, LTV) and act quickly on insightsImprove conversion rates in collaboration with CRO, product, and design teamsAnalytics & ReportingSet up and maintain tracking (GA4, GTM, pixels, conversion APIs, MMPs such as AppsFlyer/Adjust)Build dashboards and deliver regular performance reports with clear insights and recommendationsApply attribution models and incrementality testing to measure true channel impactCollaboration & LeadershipWork with creative, content, product, and CRM teams to produce high-performing ad assetsManage agency partners and freelancers, holding them accountable to targetsMentor and guide junior performance marketers or specialistsMarket & Competitive InsightStay current on platform updates, privacy changes, and industry best practicesAnalyze competitors and market trends to identify new growth opportunitiesRequired QualificationsBachelor's degree in Marketing, Business, Economics, or a related field7 years of hands-on performance marketing experience, including 1–2 years in a managerial or lead roleProven track record of managing six- or seven-figure monthly ad budgets with measurable resultsDeep expertise in Google Ads, Meta Ads Manager, and at least one additional paid platformStrong command of analytics tools (GA4, Looker Studio, Excel/Google Sheets; SQL is a plus)Solid understanding of attribution, funnel metrics, and unit economicsExcellent analytical, communication, and stakeholder management skillsPreferred QualificationsExperience in e-commerce, SaaS, fintech, or app-based businessesFamiliarity with mobile app marketing (UA, ASO, MMPs)Knowledge of marketing automation and CRM tools (HubSpot, Braze, Klaviyo)Google Ads / Meta Blueprint certificationsExperience with Arabic and/or multi-market campaigns (GCC/MENA)Key CompetenciesAnalytical and results-oriented mindsetStrong ownership and bias for actionCreative thinking paired with a testing cultureBudget discipline and commercial awarenessClear, concise communicationKey Performance Indicators (KPIs)Customer Acquisition Cost (CAC) and Cost per Lead/InstallReturn on Ad Spend (ROAS)Revenue / lead volume from paid channelsConversion rate and funnel efficiencyBudget pacing and forecast accuracy