Performance Marketing / Paid Media Specialist

Job Title: Performance Marketing / Paid Media SpecialistRole Summary We are looking for a hands-on specialist with strong experience in planning, launching, optimizing, and reporting performance-driven digital campaigns.Key ResponsibilitiesManage paid campaigns across Meta, Google Ads, YouTube, TikTok, Snapchat, and LinkedIn.Manage campaign budgets and optimize performance.Drive qualified lead generation and improve CPL, CPA, CTR, and conversion rates.Develop audience targeting, retargeting, and lookalike strategies.Manage campaign tracking through GA4, GTM, Meta Pixel, and related tools.Conduct A/B testing across audiences, creatives, and campaign formats.Prepare performance reports with actionable recommendations.Support media planning and budget allocation.RequirementsProven hands-on paid media experience.Strong knowledge of Meta Ads Manager and Google Ads.Experience with TikTok, Snapchat, and LinkedIn advertising is preferred.Good understanding of GA4, conversion tracking, and digital analytics.Experience in real estate, luxury, hospitality, or premium brands is preferred.Good understanding of the Saudi market.Arabic and English communication skills are preferred.Candidates should be able to share examples of campaigns they have personally managed, including performance metrics and results.