Performance Marketing Specialist

Key ResponsibilitiesManage daily operations and paid advertising across overseas social media and digital channels, including but not limited to Meta, Google, TikTok, X, LinkedIn, YouTube, Telegram, and other relevant platforms.Independently execute paid campaigns, including account setup, campaign creation, audience targeting, budget allocation, creative A/B testing, performance monitoring, and campaign optimization.Develop and optimize channel-specific media plans based on business objectives, target audience, market conditions, and performance data.Manage budgets across different channels and continuously optimize key performance metrics, including CPA, CPL, CAC, ROI, conversion rate, click-through rate, and cost efficiency.Support overseas social media content operations, including content planning, posting, community engagement, traffic acquisition, and follower growth.Track and analyze campaign performance, prepare regular reports, identify key insights, and provide actionable recommendations to improve acquisition and conversion results.Work closely with design, content, product, and sales teams to optimize ad creatives, landing pages, user journeys, and conversion funnels.Coordinate with external media partners, KOLs, affiliates, advertising platform account managers, and channel agencies when needed.Monitor overseas market trends, competitor activities, social media trends, and channel growth opportunities to support user acquisition and brand awareness.RequirementsBachelor’s degree or above in Marketing, Communications, Advertising, Business, English, or a related field.1–3 years of experience in overseas social media operations, paid media, performance marketing, user acquisition, or channel marketing.Proven hands-on experience in campaign execution and self-managed paid advertising. The candidate should be able to independently operate advertising platforms and optimize campaigns based on data.Familiarity with at least 2–3 major overseas advertising or social media platforms, such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, X Ads, YouTube, or Telegram.Ability to manage budgets, monitor spending, evaluate channel performance, and optimize campaigns based on ROI and conversion results.Strong data sensitivity and basic analytical skills, with the ability to interpret campaign data and translate insights into practical optimization actions.English can be used as a working language, including written communication, platform communication, campaign material review, and coordination with external partners.Good understanding of overseas social media ecosystems, user behavior, content preferences, platform rules, and growth mechanics.Strong execution ability, attention to detail, result orientation, and the ability to manage multiple campaigns and channel tests in a fast-paced environment.Basic content judgment, with the ability to assess whether ad creatives, copy, landing pages, and social media content are aligned with target users and conversion goals.Preferred QualificationsExperience in fintech, trading platforms, CFD, securities, forex, crypto, wealth management, SaaS, gaming, e-commerce, or other overseas growth-related businesses.Experience building overseas social media accounts or paid advertising accounts from scratch.Experience with KOL marketing, affiliate marketing, community growth, Telegram, Discord, WhatsApp, or other private traffic/community channels.Familiarity with tools such as Google Analytics, AppsFlyer, Adjust, Looker Studio, Meta Pixel, GTM, or similar tracking and analytics tools.Lived, studied , or worked aboard, or experience working in cross-cultural teams.