Performance Marketing Specialist

We are seeking a detail-oriented, analytically minded, and operationally strong Marketing Performance & Reporting candidate to join our growing marketing team. This is a pivotal individual contributor role responsible for owning the performance measurement, reporting infrastructure, and cross-functional coordination of the marketing department. The role ensures that every campaign, channel, event, and department activity is tracked, reported on, and continuously optimised — providing the data-backed narrative that leadership, Finance, and the wider team increasingly rely on. While performance reporting is the primary mandate, the role retains a coordination function across all MarCom functions, ensuring the department operates with clarity, alignment, and operational discipline at all times.ResponsibilitiesPerformance Reporting & AnalyticsSupport in the end-to-end performance reporting function for all marketing campaigns across digital, social media, print, outdoor, and event channels — producing structured reports on a weekly, monthly, and quarterly basis for the relevant stakeholders.Assist in maintaining the department-wide marketing KPI framework, ensuring all team members submit structured monthly performance inputs that feed into consolidated reporting for leadership.Leverage AI-powered analytics and reporting tools — including Claude, ChatGPT, and data visualisation platforms — to accelerate report generation, identify performance patterns, and surface insights that would not be immediately visible from raw data alone.MarCom Coordination & OperationsServe as the operational backbone of the marketing department — coordinating workflows, timelines, approval cycles, and deliverable tracking across all MarCom functions including Social Media, Events, Sponsorships, Community, and Digital.Maintain and manage the department master campaign/event calendar and activity tracker, ensuring full visibility across all simultaneous workstreams and flagging scheduling conflicts, resource constraints, or delivery risks proactively to the Head of Dept.Coordinate with external agencies, consultants, production houses, and vendors on briefing, timelines, feedback cycles, and final delivery — acting as the central point of contact for operational queries and ensuring quality and deadline standards are consistently met.Support the Head of Dept in preparing executive-level marketing reports, budget utilisation summaries, and performance presentations for leadership, Finance, and board-level updates.Manage internal marketing documentation, SOPs, templates, and reporting frameworks — ensuring the department operates with standardised processes and that all outputs are version-controlled and accessible.Social Media & Channel Performance CoverageSupport with performance and coverage across social media channels — LinkedIn, Instagram, and X — during periods of team absence, working in close coordination with the social media agency to ensure reporting continuity, content scheduling oversight, and engagement monitoring are maintained without interruption.Support in monitoring and reporting on website performance metrics in coordination with the digital marketing consultant and web agency.Support performance tracking of paid digital campaigns — including paid social, search, and display — ensuring spend, delivery, and ROI data are captured accurately and reported against approved budget allocations, in coordination with digital marketing.Stay current with the latest analytics tools, reporting methodologies, and platform updates relevant to B2B digital marketing in the UAE — proactively recommending improvements to the reporting framework as the marketing function scales.Budget Tracking & Financial ReportingOwn the marketing department budget tracker — monitoring actual spend against approved allocations across all workstreams including campaigns, events, sponsorships, agency fees, and production costs — and producing monthly variance reports for the Head of Marketing and Finance.Support the Head of Dept in preparing budget utilisation summaries, reforecast inputs, and spend justification narratives for Finance reviews and leadership presentations — ensuring all financial data is accurate, current, and clearly presented.Coordinate with Finance and procurement teams on purchase order requests, vendor invoicing, and payment tracking related to marketing activities — maintaining accurate records and flagging any discrepancies or delays.Event Management & ActivationsSupport the coordination and tracking of promotional events, corporate exhibitions, trade shows, community activations, and product launches — maintaining event timelines, logistics trackers, and post-event performance summaries.Support in producing structured post-event reports capturing attendance, engagement, media coverage, lead generation outcomes, and cost-per-outcome data — feeding results into the department-wide performance dashboard.Coordinate with the Events and Sponsorships team members to ensure all event activity is reflected accurately in the department performance tracker, budget records, and monthly reporting cycle.Support the planning and operational coordination of participation in key regional industry events and national milestones — including but not limited to ADIPEC, Make it in the Emirates Forum, LiveX, and Abu Dhabi Industrial Week — ensuring timelines, vendor commitments, and collateral production are tracked and on schedule.Brand & Quality AssuranceServe as a day-to-day co-guardian of the organisation's brand identity — ensuring consistent messaging, visual standards, and tone of voice are applied across all marketing materials, reports, presentations, and external-facing outputs.Conduct regular quality assurance checks on marketing deliverables produced by internal team members and external agencies — flagging brand inconsistencies, factual inaccuracies, or presentation issues before publication or distribution.Manage the organisation's library of brand assets, templates, report formats, and guidelines — ensuring all materials are version-controlled, up to date, and accessible to internal team members and approved external partners.Support the rollout of new brand initiatives, reporting templates, or sub-brand updates — ensuring all new materials are properly documented, distributed, and embedded into the team's working practices.Collaboration & Agency CoordinationWork closely with the wider teams to align marketing activities with commercial objectives, pipeline priorities, and client engagement initiatives.Act as an essential day-to-day liaison with external agencies, print vendors, production houses, and photography/videography teams – co-developing briefs, timelines, feedback cycles, and final delivery.Coordinate with internal stakeholders across business lines to gather inputs, gain approvals, and ensure marketing output accurately reflects the group's offerings and positioning.Maintain strong working relationships with suppliers and service providers, ensuring value for money and quality standards are consistently met.