Performance Marketing Specialist

Company: Dadan.io  Location: Riyadh, Saudi Arabia — On-site (in-office) Experience: 3–6 years Employment type: Full-time Reports to: Head of MarketingAbout DadanDadan is a video-first communication and productivity platform that helps people record, share, and get more out of video — from screen and camera recordings to transcription, AI summaries, and meeting notes. In just one year since launch, dadan has grown to 40,000 users across the globe and is regarded as a leader in G2 reports under the video communications category. About the RoleWe're looking for a hands-on Performance Marketer to own our paid acquisition engine end-to-end. You'll run our paid ad streams across Meta, YouTube, Google, TikTok, and Snapchat, taking each campaign from ideation and setup through execution, reporting, and continuous optimization. Your north star is efficient growth: acquiring high-quality users while driving down customer acquisition cost (CAC).This is a full-time, in-office role based in our Riyadh office.What You'll DoOwn the full paid funnel across Meta, YouTube, Google, TikTok, and Snapchat — from ideation and campaign setup to execution, reporting, and optimization.Plan and manage budgets across channels, allocating spend to the highest-performing opportunities.Drive user acquisition targets while continuously optimizing CAC and cost efficiency.Design and run structured tests across audiences, creative, messaging, landing pages, and bidding strategies.Partner with creative and product teams to brief, iterate on, and ship high-performing ad creative.Build and maintain reporting dashboards; translate performance data into clear insights and next actions.Monitor performance daily and make data-driven adjustments to hit acquisition and efficiency goals.Find new avenues like communities, forums and marketplaces to drive additional users and effective conversionsStay on top of platform updates, new ad formats, and emerging channels.What We're Looking For3–6 years of experience in performance / paid media marketing.Hands-on, in-platform experience managing campaigns across Meta, Google, YouTube, TikTok, and Snapchat.Proven experience running B2C SaaS acquisition campaigns.Experience marketing to global markets (not just local/regional).Strong command of the metrics that matter — CAC, CPA, ROAS, conversion rates, LTV — and the ability to act on them.Comfortable owning end-to-end campaign execution independently.Saudi Arabia or Any Nationality - Currently based in Saudi Arabia with a valid Iqama Analytical, results-driven, and fluent in performance data.Nice to HavePrior experience managing performance campaigns for SaaS B2C brands.Working knowledge of GA4, attribution, and analytics tooling.Professional-level English proficiency.Familiarity with creative testing frameworks and landing page optimization (CRO).Metrics You'll OwnNew user acquisition volume and qualityCAC and CAC optimizationCost efficiency (CPA / CPI / ROAS) across channelsFunnel conversion rates from ad to activationHow to ApplySend your CV along with samples of your past work — campaigns you've run, results you've driven, and the channels you've managed. We want to see your impact, not just your job titles.