performance marketing specialist

Company Description ViralWorks | فيرال ووركس is a digital marketing and web development agency that supports companies and brands in the Saudi market in building a strong, impactful online presence and achieving measurable growth. The agency delivers an integrated marketing ecosystem that includes strategy development, content creation, social media management, advertising campaigns, website development, search engine optimization, and visual production. ViralWorks begins each engagement by deeply understanding the client’s business, market, and audience. By connecting every channel and touchpoint across a cohesive customer journey, the agency helps turn interest into qualified opportunities that align with business objectives. Team members collaborate in a fast-paced, results-driven environment focused on innovation and performance.Role Description The Performance Marketing Specialist is a full-time remote role responsible for planning, executing, and optimizing digital advertising campaigns across multiple channels such as paid search, paid social, display, and performance-based funnels. Day-to-day tasks include setting up campaigns, managing budgets, tracking performance metrics, and conducting ongoing A/B testing to improve conversion rates and return on ad spend. The role involves analyzing marketing data, generating performance reports, and presenting actionable insights to internal teams and clients. The specialist collaborates with content, design, and account management teams to align campaign messaging with overall marketing strategy and client objectives. This role also requires continuous monitoring of trends and platform updates to identify new growth opportunities and maintain competitive performance.Qualifications Strong Communication skills, including clear written and verbal communication and the ability to present data-driven insights to stakeholders.Market Research skills, such as analyzing audience behavior, competitive landscapes, and campaign performance to inform targeting and optimization.Sales-related skills, including understanding funnels, lead generation, and conversion tactics that support revenue growth.Marketing Strategy skills, with experience in performance marketing planning, audience segmentation, and multi-channel campaign execution.Customer Service skills, including client-facing communication, responsiveness, and the ability to manage expectations and build long-term relationships.Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, programmatic tools) and analytics tools (e.g., Google Analytics, Data Studio, or similar).Proficiency in tracking and attribution methods (UTM tagging, pixels, conversion events) and understanding of key performance metrics such as CPA, ROAS, CTR, and conversion rate.Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.Experience with the Saudi