Performance Marketing Specialist

Performance Marketing & Growth Specialist (Lead Generation) Company: Wiselearn Institute, a PMI Authorized Training Partner Location: Dubai, UAE (on-site or hybrid, to be discussed) Type: Full-timeAbout WiseLearn WiseLearn Institute delivers professional certification training (PMP, Lean Six Sigma, ISO 9001 Lead Auditor, AI for Leaders) to professionals and corporates across the UAE, KSA and Qatar. We’re a lean team where one person can have a major impact on revenue.The role You will own paid lead generation and the tracking behind it. Success is measured in qualified leads and enrolments, not clicks or cheap leads. You’ll work closely with our sales team and growth lead to improve lead quality and cost per enrolment.Key responsibilitiesPlan, launch and optimize lead generation campaigns on Meta and Google Ads (LinkedIn and ChatGPT Ads as future channels)Set up and maintain conversion tracking: GTM, GA4, Meta Pixel and Conversions API, and offline conversion feedback from our CRM (Zoho)Build funnel reporting from ad click to lead to qualified lead to enrolment, with weekly insights and recommendationsImprove landing pages and lead forms through A/B testingSupport CRM automation: lead routing, follow-up sequences and lead-quality feedbackWork with the growth lead on SEO and content priorities, and brief designers and freelancersMake minor WordPress updates (landing page edits, tracking tags)Create basic ad creatives and copy using Canva and AI toolsRequirements3+ years of hands-on performance marketing, with demonstrated ownership of Meta and Google lead gen accountsProven experience with GTM, GA4, Meta CAPI and conversion trackingComfort with CRM data (Zoho, HubSpot or similar) and tying ad spend to revenueStrong analytical thinking and clear written reportingExperience in the UAE/GCC market or B2C/B2B education, training or high-ticket lead gen is a strong advantageFluent English; Arabic is a plusNice to haveBasic SEO and content workflow knowledgeFamiliarity with AI tools and marketing automationBasic design skills (Canva, Figma) and light WordPress experienceWhat we offerDirect ownership and visibility with the leadership teamReal budgets, real data and room to grow the rolePerformance-linked incentives for qualified enrolments