Performance Marketing Specialist

Preference for locally based candidates.Role OverviewWe are seeking a highly analytical and performance oriented Digital Marketing & Performance Specialist who understands the science behind digital engagement and paid advertising.This role is not limited to content posting. It requires a professional who understands how algorithms work, how audiences respond to digital stimuli, how ad auction systems function, and how to systematically optimize campaigns to drive measurable commercial results.The successful candidate will be responsible for driving traffic, engagement, and revenue across digital ecosystem using structured experimentation, data analysis, and behavioral marketing principles.Key Responsibilities1. Performance Marketing & Paid Media ManagementPlan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platformsManage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performanceImprove Quality Score, Ad Relevance Score, and engagement metricsContinuously reduce Cost per Acquisition (CPA) and increase Return on Ad Spend (ROAS)2. Data Analytics & Performance OptimizationAnalyze campaign data and user behavior using analytics tools (Google Analytics, Tag Manager, Meta Business Suite, etc.)Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion ratesBuild structured A/B testing frameworks for creatives, copy, targeting, and landing pagesInterpret performance insights and translate them into actionable growth strategies3. Behavioral Marketing & Audience InsightsApply behavioral psychology principles (social proof, urgency, authority, scarcity) into campaignsSegment audiences based on user behavior and intentOptimize conversion funnels to improve user journey and retentionIdentify friction points and implement improvements to increase conversions4. Funnel Development & Marketplace GrowthDrive acquisition and engagementDevelop retargeting and lookalike audience strategiesSupport revenue-generating campaigns aligned with commercial objectivesCollaborate with Sales and Product teams to maximize advertiser performance5. SEO & Digital OptimizationImplement SEO best practices to increase organic visibilityOptimize landing pages for higher conversion ratesSupport technical and content improvements in collaboration with the technology teamQualifications & ExperienceBachelor’s degree in Marketing, Business, Communications, or related field4–6 years of experience in performance marketing or digital growth rolesProven experience managing paid advertising budgets with measurable ROIStrong understanding of digital ad auction systems and optimization mechanicsAdvanced knowledge of analytics and performance tracking toolsExperience in marketplace, classified platforms, or e-commerce environments is preferredCore CompetenciesData-driven decision makingStrong analytical and critical thinking skillsCommercial awareness and revenue focusStructured experimentation mindsetHigh ownership and accountabilityAbility to operate in a fast-paced digital environmentKey Performance Indicators (KPIs)Traffic growth across verticalsReduction in CPAImprovement in ROASConversion rate optimizationRevenue contribution from digital campaignsCampaign efficiency and budget performance