Performance Marketing Specialist (Hybrid, Full Time) | alist.ae

alist is one of the leading influencer marketing platforms in the GCC, connecting 50,000+ vetted content creators with 3,000+ brands through our technology-driven platform, alist.ae.We facilitate creator partnerships, influencer campaigns and high-quality creator content for some of the region's most exciting brands, including Google, YouTube, Dunkin', Uber, Papa Johns, Bioderma, STARZPLAY and more.As we continue to grow across the GCC and internationally, we're looking for a Performance Marketing Specialist to join our marketing team and take a hands-on role in driving alist's digital acquisition and paid media performance.This is an execution-focused role working closely with the Marketing Manager to plan, launch, manage, optimize and report on paid media campaigns, with a strong focus on Meta Ads and Google Ads.What You'll Be Doing🚀 Paid Media & Performance Marketing — Core ResponsibilityAssist in planning, building, launching and managing Meta Ads and Google Ads campaigns from start to finish (B2B focus)Develop campaign structures based on different objectives, audiences and stages of the customer journeyManage campaigns focused on lead generation, creator acquisition, brand awareness and business acquisitionDevelop and test different audiences, targeting strategies, creatives, copy and campaign formatsMonitor campaign performance regularly and identify opportunities for optimizationContinuously optimize campaigns based on performance data, audience behaviour and conversion resultsManage and allocate advertising budgets effectively across campaignsTroubleshoot underperforming campaigns and implement strategies to improve resultsConduct A/B testing across creatives, audiences, messaging and landing pagesTrack key performance metrics including CPL, CPA, CTR, CPC, conversion rates, ROAS and overall campaign ROIPrepare regular performance reports and clearly communicate results, learnings and recommendations to the Marketing ManagerEnsure campaigns are properly tracked and measurableStay up to date with changes across Meta, Google and the wider digital advertising landscape🤝 Influencer & Creator MarketingYou may be required to support creator acquisition and campaign initiatives when requiredResearch and identify relevant creators for alist and client campaignsAssist with creator outreach and relationship managementSupport larger campaigns and projects for major clients including Google and YouTubeWork alongside the marketing team on creator-focused acquisition campaigns and initiatives🎨 Content & Social Media — Supporting ResponsibilityMonitor social media channels, comments, DMs and relevant trendsAssist with filming and/or producing short-form content when neededHelp identify creative concepts that can also be tested across paid campaigns💼 Campaign & Marketing ProjectsSupport the Marketing Manager across key campaigns, launches and initiativesAssist with client-facing marketing projects and high-volume campaign periodsParticipate in relevant industry events, seminars and workshops where requiredContribute ideas across the wider marketing strategy and identify opportunities for alist to growWhat We're Looking ForWe're looking for someone who is performance-driven, analytical, proactive and commercially minded, with a strong understanding of how paid media can be used to generate measurable business results. We're also looking for a great team member, a good attitude, and a hunger to strive for more.Required:2-3+ years of hands-on experience in digital/performance marketingStrong, proven experience managing Meta Ads and Google AdsDemonstrable experience planning, launching, optimizing and reporting on paid campaignsA proven track record of delivering measurable results through paid mediaStrong understanding of audience targeting, campaign structure, creative testing and budget optimizationComfortable working with campaign performance data and making data-driven decisionsStrong understanding of key performance metrics such as CPL, CPA, CTR, CPC, conversion rate and ROASExperience with lead-generation campaigns and conversion-focused advertisingStrong reporting and analytical skillsExcellent communication and organizational skillsAbility to independently manage multiple campaigns and deadlinesA proactive mindset and willingness to take ownership of performanceNice to have:Experience in influencer marketing, creator marketing or a digital agency environmentExperience with Google Analytics, Google Tag Manager or Looker StudioExperience working with technology platforms, marketplaces or fast-growing companiesExperience in the UAE/GCC marketMost ImportantlyWe're not looking for someone who simply knows how to "run ads."We want someone who understands why a campaign is performing, why it isn't performing, what should change and how to turn advertising spend into measurable growth. We want someone excited to work with us and our 3,000+ brands.Before You ApplyThis role is fully remote and the salary is AED 3,000 per month. Please apply only if that works for you, so we are not taking up your time or ours.When applying, please include any examples of previous Meta and/or Google Ads campaigns you have personally managed, including:Campaign objectiveApproximate budget/spendResults achievedKey performance metricsYour specific role and contributionWe're particularly interested in candidates who can demonstrate tangible results from campaigns they have personally managed.