Performance Senior Manager

Key ResponsibilitiesOwn day-to-day client relationships, acting as the primary point of contact for performance marketing mandates.Understand client business objectives and translate them into integrated digital media and performance marketing strategies.Lead strategic planning across Google Ads, META, TikTok, Snapchat and LinkedIn.Own campaign KPIs, budgets, forecasts and overall account performance.Develop and present media strategies, annual/quarterly plans, campaign recommendations and performance reviews to clients.Lead client meetings and proactively identify opportunities to grow the account and improve business outcomes.Analyse campaign and business performance to identify key drivers, risks and opportunities.Challenge existing approaches and develop data-led recommendations around audiences, channels, budgets, bidding, creatives, funnel strategy and measurement.Translate complex performance data into clear business insights and actionable recommendations for senior stakeholders.Own forecasting, performance projections, budget pacing and delivery against agreed targets.Work closely with platform partners and internal specialist teams to unlock growth opportunities.Oversee campaign execution and optimization performed by the team, ensuring strong operational and strategic quality.Build, manage and mentor a team of performance marketing professionals.Establish clear team priorities, ownership structures and quality standards.Review team outputs and provide strategic direction on optimization and performance.Manage multiple priorities in a high-pressure, deadline-driven client environment.Identify opportunities for account growth, new capabilities and incremental business.Mandatory Platform ExperienceStrong working knowledge and strategic experience across:Google AdsMETA Ads ManagerTikTok Ads ManagerSnapchat Ads ManagerLinkedIn Campaign ManagerThe candidate should be able to strategically evaluate channel roles and performance, rather than only execute campaigns.Mandatory Tools & Technical SkillsGoogle Ads EditorGA4AppsFlyer or equivalent Mobile Measurement Partner (MMP)Microsoft Excel / Google Sheets – strong analytical and modelling capabilitiesMicrosoft PowerPoint – strong presentation and storytelling skills, with the ability to build client-ready strategic decksPreferred ExperienceExperience managing Finance, Banking, BFSI, Fintech or Credit Card clients.Experience managing large media budgets and complex multi-channel campaigns.Experience working with UAE / GCC-based brands and understanding of the regional digital ecosystem.Strong experience in client-facing / account management roles.Previous experience owning significant client relationships and presenting to senior client stakeholders.Experience managing and mentoring performance marketing teams.Strong understanding of full-funnel performance marketing, including awareness, consideration, acquisition and conversion.Experience with app acquisition, lead generation, account opening, transactions or other business-outcome-led campaigns.Experience with attribution, measurement frameworks and performance forecasting.Agency experience with multiple clients and complex stakeholder environments.Candidate ProfileStrong client servicing and stakeholder management skills.Strategic thinker who can connect media performance with broader business objectives.Strong commercial and numerical acumen with the ability to own the numbers.Confident presenter with strong communication and storytelling skills.Ability to operate effectively with senior client stakeholders.Strong leadership and people-management capabilities.Comfortable challenging clients and internal teams when required, while maintaining strong relationships.Highly organised with the ability to manage multiple workstreams simultaneously.Resilient and comfortable operating in a high-pressure, fast-paced environment.Demonstrated ability to take ownership, make decisions and drive accountability within a team.Strong problem-solving mindset with a focus on business impact rather than platform metrics alone.