PPC Manager
Salt · Dubai, United Arab Emirates
Apply & track with Apply EdgePPC Manager - Global Tech / SaaSDubaiWe are looking for a highly experienced, hands-on PPC Manager to take ownership of large-scale paid search campaigns for a global technology / SaaS business.This is a high-impact role for someone who is comfortable operating at serious scale, with responsibility for global campaigns and advertising spend of $1M+ per month.You will own the strategy, execution and optimisation of paid search across multiple international markets, with Google Ads at the core of the role alongside Microsoft Ads / Bing and other relevant search platforms.The RoleOwn the global PPC strategy across multiple markets, products and audiencesManage and optimise $1M+ in monthly paid search investmentLead the end-to-end execution of campaigns across Google Ads, Microsoft Ads / Bing and other relevant platformsBuild and manage complex account structures across Search, Performance Max and other relevant Google productsDevelop keyword strategies, match types, bidding strategies, audience targeting and negative keyword frameworksContinuously optimise campaigns to improve CAC, CPA, ROAS, conversion rates and ultimately pipeline and revenueManage large budgets with a strong focus on pacing, forecasting and efficient allocation of spendDevelop testing strategies across keywords, ad copy, landing pages, bidding models and campaign structuresAnalyse performance at market, campaign, keyword and audience level to identify opportunities for growthWork closely with analytics, marketing, product, content and sales teams to ensure PPC activity is aligned with wider commercial objectivesEnsure accurate conversion tracking, attribution and reporting across all marketsTranslate PPC data into clear commercial insights and recommendations for senior leadershipIdentify new opportunities across paid search platforms, markets and campaign typesStay ahead of changes across Google Ads, Microsoft Ads, automation, AI-driven search and bidding technologiesWhat We're Looking For5+ years of hands-on PPC / Paid Search experienceProven experience managing very large PPC budgets - ideally $1M+ monthly spendStrong expertise across Google Ads, with Microsoft Ads / Bing experience highly desirableExperience working across international / global campaigns and multiple marketsStrong background within technology, SaaS, B2B or another highly performance-driven environmentA deep understanding of Google Search, Performance Max, bidding strategies, keyword structures and campaign optimisationStrong commercial understanding - you know how to optimise beyond clicks and leads and towards CAC, pipeline and revenueExperience managing complex, high-volume accounts where small optimisation decisions can have a significant financial impactHighly analytical with strong experience using GA4, Google Ads reporting and other analytics / BI platformsStrong understanding of attribution, conversion tracking and funnel performanceExperience with A/B testing, landing page optimisation and CROComfortable working with large datasets and turning performance data into clear actionsExtremely hands-on - this is not a purely strategic or management roleCommercially minded, detail-oriented and confident making decisions with significant budgetsExcellent communication skills and comfortable working with senior stakeholders across global marketsThe Ideal CandidateYou will be someone who has already operated at scale.You've managed significant paid search budgets, understand the nuances of global PPC and know how to balance growth with efficiency. You're equally comfortable looking at the high-level strategy and getting into the account to understand exactly why performance has moved.You will ideally come from a global tech, SaaS, B2B or performance marketing environment and have a strong track record of scaling paid search while maintaining control of CAC and ROI.Google Ads expertise is essential. Experience across Microsoft Ads / Bing and other search platforms is a strong advantage.This is an opportunity to take ownership of one of the largest PPC budgets in the business and have a direct impact on global growth.