PR & Communications Executive
Messika · Dubai, United Arab Emirates
Apply & track with Apply EdgeMessika is a Parisian Haute Joaillerie Maison founded in 2005 by Artistic Director Valérie Messika that rewrites the codes of modern jewelry, setting diamonds free in motion.Since the 1970s, Valérie Messika has made the world of diamonds her own, shaping an instinctive expertise and a contemporary vision.Behind the iconic Move collection and signature High Jewelry creations, the Maison stands as a singular voice in international luxury.ROLE OVERVIEWAs part of the Middle East team, the PR & Communications Executive will support the Head of Communications in executing Messika's regional PR and communications strategy and contribute to the continued visibility of the Maison across 13 countries and 19 boutiques. This is a fast-paced, high-visibility in-house role, requiring strong media instincts, impeccable attention to detail and a genuine passion for the luxury and jewelry space.The role touches every dimension of the communications function - from media and influencer relations to event support, sample management, celebrity and KOL activations, content coordination and reporting. The right candidate will be proactive, adaptable and confident operating across multiple markets and cultural contexts simultaneously.Key ResponsibilitiesMedia & Press RelationsManage day-to-day media requests across the region, ensuring timely and brand-aligned responses at all times.Support the Head of Communications in identifying and securing product placements, interviews and special editorial opportunities across print, digital and broadcast media.Draft, adapt and distribute press materials including press releases, brand updates, event releases and product stories in English and Arabic - ensuring alignment with Messika's global tone of voice.Build and maintain strong, trusted relationships with journalists, editors and media contacts across regional and international titles.Monitor and compile press coverage across print, digital and social channels on a regular basis, ensuring accurate reporting through dedicated tracking platforms.Influencer, KOL & Celebrity RelationsSupport the Head of Communications in identifying, approaching and managing relationships with influencers, KOLs and celebrities relevant to Messika's brand positioning across all markets.Coordinate borrowing and dressing requests from influencers, KOLs and celebrities, managing the full process from initial request to return and coverage follow-up/ reporting.Support the coordination of logistics for events, activations and brand moments - including travel, accommodation, itineraries and on-the-ground management where relevant.Events & ActivationsSupport the Head of Communications on all PR events and activations across the region, from concept development through to execution and post-event reporting.Assist with guest list preparation, invitation management, guest communication and on-site guest coordination.Jewelry Sample ManagementManage the regional PR jewelry sample set from end to end, including inventory management, condition checks, delivery and return logistics.Coordinate borrowing requests from press, stylists and partners, preparing all relevant documentation and ensuring timely, safe returns.Liaise with courier services and the HQ team on shipments, ensuring all samples are handled according to Messika's security and insurance protocols.Maintain an accurate and up-to-date sample tracking system at all times, flagging any discrepancies to the Head of Communications immediately.Support photoshoot production as required, managing on-set jewelry handling, tagging and returns.Gifting & SeedingPrepare and manage gifting and seeding lists for seasonal moments and key brand activations.Oversee the end-to-end logistics of gifting - from sourcing and packaging to delivery and coverage follow-up.Content, Communications & ReportingProofread and quality-check all communications content in English and Arabic, ensuring consistency with Messika's tone of voice and brand standards.Support the adaptation and localisation of global press materials and brand communications for regional markets.PROFILE WE ARE LOOKING FORUniversity degree in Communications, PR, Marketing, Journalism or a related field.3 years of experience in PR and communications, ideally within the luxury, fashion, jewelry or lifestyle sector. In-house experience is a strong advantage.A genuine passion for luxury, jewelry, fashion and culture, with a strong understanding of the regional market and its media landscape.Highly organised with exceptional attention to detail and the ability to manage multiple workstreams simultaneously without compromising quality.Strong written and verbal communication skills in English and Arabic. French is a significant advantage given the Maison's French heritage and HQ communications.Proficient in Microsoft Office and Google Suite. Experience with PR monitoring platforms, media databases and reporting tools is preferred.Curious, proactive and adaptable, with the ability to operate at pace and pivot quickly in a fast-moving, high-visibility environment.Presentable and professional at all times, with the personal presence and interpersonal confidence required to represent Messika across media, talent and partner interactions.WHAT YOU’LL GAINHands-on experience in luxury PR and communications across a territory spanning the GCC, Levant, India, Turkey and Central Asia.Direct exposure to high-profile brand activations, high jewelry events, celebrity and influencer management, and international press moments.Professional mentorship and development, with real responsibility and visibility from day one.A fast-paced, creative and culturally rich work environment at the intersection of luxury, media, fashion and jewelry, with meaningful impact on the Maison's regional presence and reputation.