Principal, Marketing Strategist

About JOSEPHJOSEPH is a strategic marketing advisory firm.We work with leadership on the choices that shape how brands are positioned, who they serve, how they compete, and where they grow.Our work begins before execution.We believe strategy should reduce complexity, not add to it. We help leadership understand what is happening, determine what matters, make consequential choices, and establish a clear direction forward.JOSEPH is building a small, senior, intellectually rigorous consulting firm for organizations facing important marketing and growth decisions.The RoleJOSEPH is seeking a Principal, Marketing Strategist to lead strategic engagements and advise senior client leadership.This is a senior consulting role.The Principal will work directly with founders, executives, marketing leaders, and other decision-makers to diagnose complex challenges and develop the strategic direction required to address them.Our work spans four primary areas:PositioningCustomer StrategyCompetitive StrategyGrowth StrategyYou will be expected to move comfortably between research, analysis, judgment, strategic development, executive communication, and client counsel.The objective is not simply to produce recommendations.It is to help leadership make better choices.What You’ll DoYou will lead strategic engagements from diagnosis through recommendation, structure ambiguous business and marketing problems, determine the critical questions that need to be answered, and direct research across markets, customers, categories and competitors.You will turn information into insight and insight into strategic choices.You will develop positioning strategies, customer strategies, competitive strategies and growth strategies; construct clear strategic arguments; build executive-level presentations and recommendations; lead working sessions with client leadership; challenge assumptions when the evidence requires it; and help clients establish priorities and direction.As a Principal, you will also contribute to the development of JOSEPH itself—our methodologies, intellectual capital, standards, points of view, and approach to strategic advisory.This is a role for someone who wants to help build a consulting firm, not simply work inside one.What We’re Looking ForWe are looking for a strategist with significant experience in marketing strategy, management consulting, brand strategy, growth strategy, corporate strategy, or a closely related advisory discipline.You should have demonstrated experience solving complex strategic problems and communicating recommendations to senior decision-makers.The strongest candidates will bring exceptional capabilities in:Strategic thinking — identifying the decisions underneath complicated problems.Problem structuring — turning ambiguity into questions that can actually be answered.Research and analysis — understanding markets, customers, competitors and business dynamics.Synthesis — separating what is interesting from what is strategically important.Judgment — knowing when the evidence is sufficient to make a choice.Communication — making sophisticated thinking clear, compelling and useful to leadership.Client leadership — earning enough trust to challenge assumptions rather than simply validate them.Experience within a management consultancy, strategic brand consultancy, corporate strategy function, or similarly rigorous advisory environment is strongly preferred.You May Be a Strong Fit IfYou instinctively ask why before discussing how.You can enter an unfamiliar market, understand it quickly, and identify the forces that actually matter.You can take hundreds of pieces of information and find the three that should influence the decision.You believe strategy requires choices—and understand that attempting to preserve every option usually produces no strategy at all.You can develop a point of view, defend it rigorously, and change it when better evidence emerges.You are comfortable presenting to senior leadership.You care about the quality of the thinking as much as the quality of the presentation.And you want your work to influence what an organization does next.What This Role Is NotThis is not an agency strategy position.JOSEPH does not sell paid media, campaign management, websites, creative production, content programs, or other downstream execution services.We work upstream of execution.That distinction is fundamental to the firm.Our recommendations should be based on what we believe is strategically right for the organization—not on which additional services we can sell afterward.The Principal is expected to protect that independence.What We ValueClarity over complexity.Evidence over assumption.Choices over activity.Judgment over jargon.Independence over an execution agenda.Intellectual rigor without intellectual theater.We are interested in people who can think deeply and communicate simply.Why JOSEPHJOSEPH is being built deliberately.We are not trying to become another full-service marketing agency. We are building a focused strategic advisory firm capable of becoming a trusted counsel to leadership.Joining at this stage means having meaningful influence over what that firm becomes.The right Principal will help shape our client work, methodologies, intellectual property, standards, talent, and culture.For someone who has spent years practicing strategy and wants greater ownership over both the work and the institution behind it, JOSEPH offers the opportunity to help build something from the beginning.JOSEPHStrategic Marketing AdvisoryPositioning · Customer Strategy · Competitive Strategy · Growth StrategyKnow Your Move.thinkjoseph.com