Principal Product Designer

We’re looking for an experienced product designer with strong systems thinking, exceptional design craft and hands-on experience using AI-assisted coding and prototyping tools.This role suits someone who can simplify complex products and create scalable design systems, interaction patterns and frameworks across sophisticated B2B platforms.The roleDesign intuitive experiences for complex B2B products, shared platform capabilities or developer tools.Develop scalable systems, reusable interaction patterns and consistent UI/UX frameworks.Bring strong visual and interaction design craft to dense, information-rich interfaces.Embed accessibility into product experiences and design systems.Use AI-assisted coding and prototyping tools to explore ideas, build prototypes and validate design decisions.What we’re looking for10+ years of experience in product design or design systems, typically within the 10–20-year range.Previous experience at Staff, Principal or Lead level, including Product Design Lead or Product Design Manager roles.Experience designing complex B2B platforms, systems shared across multiple products, or developer tooling.A track record of creating scalable design systems and repeatable interaction patterns.Strong accessibility expertise.Demonstrated excellence in visual, interaction and user experience design.Hands-on experience with AI-assisted coding and prototyping tools, such as Cursor, Claude Code, Codex, Claude or ChatGPT.Based in London with availability to attend an office three days per weekNice to haveExperience at companies recognised for strong mobile or consumer product design, such as Notion, Airbnb, Canva, Cash App, Block, Resy, Reddit, Hinge, Tinder, Credit Karma, Intuit, Peloton, DoorDash, Google, Hulu or Grubhub.