Principal Product Manager (Merchant Experience, AI)

PERMANENT PRINCIPAL PRODUCT MANAGER (MERCHANT EXPERIENCE) - UP TO 150K EUROS - REMOTE FROM UK OR EUROPEFew&Far are partnered with a global custom goods commerce platform to hire two Principal Product Managers into their Merchant Experience team.Our client powers millions of merchants selling custom products across Shopify, Etsy, TikTok Shop and other leading marketplaces. Their technology and manufacturing network handle production and delivery, so merchants can focus on building successful businesses. Merchant Experience exists to make those merchants successful, and AI sits at the heart of how they plan to do it.The roles:Both roles are player-coach positions. You will own discovery and a 6-12 month roadmap for your area, stay hands-on, and lead and coach 2 Mid-Weight Product Managers.Sales Hub: help new merchants progress from channel connection and product creation to store launch, first sale, early GMV and retention. You will make the domain product-led, setting a long-term strategy and taking commercial, partnership, growth and marketing stakeholders with you. Starting with Shopify, you will shape AI-led onboarding, next-best-action recommendations and merchant intelligenceCreation, Personalisation and Integration: own how merchants create and personalise custom products, including AI-powered customisation, and how the platform integrates with sales channels and the manufacturing network behind it. This role suits someone with strong technical acumenWhat you will do:Own discovery for your domain: find the biggest problems, quantify them and prioritise what matters mostSet a clear strategy and roadmap, and drive it through stakeholders rather than taking requestsCombine qualitative merchant insight with large-scale behavioural data, separating what users ask for from what they needRun experiments and A/B tests across millions of users, and dig into the data yourselfShape AI experiences that are measurably useful, and use AI daily for prototyping and analysisCoach your PMs to break big problems into small ones and deliver in iterationsWhat we are looking for6+ years in product management, ideally at Principal, Staff, Lead, Group, or hands-on Head-Of levelExperience at a marketplace business, ideally B2B or B2B2CA track record of experimentation and analysis at scale, on either the consumer or merchant sideStrong, hands-on data skills, comfortable running your own analysis with or without AI agentsHands-on AI experience, from prototyping to AI in your everyday workflowA discovery-first mindset, with the execution discipline to coach othersMature stakeholder management, with strong commercial acumen (Sales Hub) or technical acumen (Creation, Personalisation and Integration)Experience managing or coaching other Product ManagersDesirable: Experience on the merchant or seller side, or integrating with platforms such as Shopify, Etsy, TikTok Shop or Amazon, is a strong advantage.What is on offerEUR 120,000 - 150,000 base salary, plus a performance bonus of up to 10% and equityFully remote across Europe, with company retreatsPrivate health insurance or a health budget, depending on location3 extra days off a year, plus a learning budgetA clear pathway towards product leadershipThe chance to shape AI-led products used by millions of merchantsThe process has 3-4 stages, including a case study and a whiteboarding session.Interested? Please apply to this advert 🚀The client can hire remotely anywhere in the UK or Europe. Unfortunately visa sponsorship isn't offered - you must have the right to work in the UK / Europe and currently live there.