Product Designer (UI/UX) — Omnichannel Digital Banking

Key Responsibilities:Design end-to-end customer journeys across mobile, web, WhatsApp, branch touchpoints, kiosks, and customer service channels.Create wireframes, flows, prototypes, and polished UI screens that elevate the digital banking experience.Contribute to our enterprise design system—components, tokens, grids, patterns, interactions.Conduct research and usability testing to refine designs based on real insights.Collaborate with Product, Engineering, Compliance, and Operations to deliver secure, compliant, scalable solutions.Ability to design customer journeys end-to-end, not just screens — focusing on how a user discovers, understands, completes, and repeats a task.Understanding cross-platform guidelines (iOS HIG, Material Design) to ensure consistency across mobile and web.Support marketing or product storytelling through illustrations, motion UI, and short-form design videos.Technical competencies:1. Product & Interaction DesignStrong skills in designing clean, intuitive flows for complex financial journeys.Expertise in mobile-first and responsive web design, with understanding of omnichannel dependencies, Understanding how customers switch between channels and ensuring experience continuity.Mobile bankingWeb bankingNotifications, email, SMSATM, WhatsApp, Branch or call-center assisted journeysAbility to define micro-interactions, transitions, and behavior patternsExperience covering full journey details including edge cases, errors, states, and security patterns.2. AI and Engagement BankingDesigns intuitive UI for AI-assisted features like predictions and smart nudges.Creates clean UX patterns for chatbots, co-pilots, and conversational flows.Ensures AI outputs are clear, transparent, and user-controlled.Integrates AI recommendations seamlessly without adding friction.Applies UX principles to make AI interactions explainable and trustworthy.3. Design Tools & PrototypingExpert proficiency in Figma (components, variants, auto-layout, interactive prototyping, wireframes, journey flows).Ability to produce interactive prototypes for testing and stakeholder alignment.Ability to use Adobe Illustrator, After Effects, Premiere, or similar tools forIconography & illustration designUI motion/interaction demos/Feature demo videoShort product videos or explainer clipsMicro-interactionsMarketing and UI animationsVisual storytelling for internal/external communication4. Design Systems (DLS) & Component ArchitectureExperience building or maintaining large-scale design systems.Ability to define UI tokens, patterns, responsive grids, interaction rules, and accessibility standards.Understanding of component implementation in frontend frameworks (React/IOS/Android).5. Research & UsabilityConducting user interviews, usability tests, A/B testing, heuristic evaluations, and journey mapping.Translating insights into actionable design decisions.Preparing test scriptsFamiliarity with user testing / analytics tools (Maze, UXtweak, lookback, Cray Egg, Mixpanel, Amplitude, Firebase, Hotjar, Optimal Workshop) is a plus.6. Accessibility & Regulatory AwarenessStrong knowledge of WCAG 2.1 standards, contrast ratios, focus states, and inclusive design.Understanding of secure interaction patterns7. Collaboration with Product & EngineeringProducing developer-ready specifications and documentation.Understanding HTML/CSS and responsive behavior.Comfortable working in agile, cross-functional delivery environments.Work Experience:Minimum 4-6 Years of hands-on UI/UX design experience in digital products (preferably in banking and fintech)Education:Bachelor’s degree in Design or related field (Interaction Design, Visual Communication etc.)Relevant Certifications (Preferred not mandatory)Certified UX DesignerHuman-Centered Design CertificationDesign Thinking PractitionerFigma UI Design / Advanced Prototyping coursesAdobe Certified Expert