Product Head – D2C

At BeastLife, we're looking for a Product Lead to own the growth and user experience of our Mobile App and Shopify Website. If you're passionate about building customer-centric digital products, improving conversion, and driving business impact through data, we'd love to hear from you.Key ResponsibilitiesOwn the product roadmap for the app and website.Drive UI/UX improvements to enhance customer experience and conversion.Work closely with Design, Engineering, CRM, Marketing, and Growth teams to launch new features.Improve user journeys across onboarding, product discovery, checkout, retention, and loyalty.Lead CRO initiatives, A/B testing, and product experimentation.Analyse customer behaviour using GA4, Mixpanel, Firebase, or similar tools to make data-driven decisions.Write PRDs, prioritise features, and ensure timely product delivery.Track key metrics including Conversion Rate, Retention, AOV, LTV, and Revenue.Requirements5–8 years of Product Management experience in D2C, E-commerce, Consumer Tech, or Mobile Apps.Strong understanding of UI/UX, CRO, customer journeys, and product analytics.Experience with Shopify, Mobile Apps, CRM, and analytics tools.Excellent stakeholder management and problem-solving skills.Experience working in Agile product teams.Why BeastLife?Own products used by thousands of customers every day.Work directly with leadership in a fast-growing D2C brand.High ownership, fast execution, and excellent growth opportunities.