Product Manager

Role PurposeOwns product analytics and user engagement across every product line on the Ashika platform — supporting all Product Managers in data-driven decision making, end-to-end CleverTap journey orchestration, data extraction and visualization, and alignment of the team on success metrics. CleverTap is a central, day-one-critical part of this role.Key Ownership AreasThe Product Data Analyst will directly own the following areas across Trading, Payments, Research & Insights, Portfolio, Mutual Funds, Onboarding & KYC, and API & Fintech:CleverTap Platform — End-to-end ownership of CleverTap — event taxonomy, segmentation, journeys, campaigns, experimentation, and measurementData Extraction — SQL-based data extraction and analysis across the data warehouse to answer product and business questionsVisualization & Reporting — Dashboards, scorecards, and self-serve reporting for every PM, squad, and leadership reviewExperimentation — A/B and multivariate tests across product surfaces and CleverTap journeys, with clean experiment design and honest analysisMetrics Alignment — Success-metric tracking and weekly rhythm that keeps PMs, engineering, marketing, and leadership alignedCore ResponsibilitiesCleverTap OwnershipOwn the CleverTap event taxonomy, user profile model, and data dictionary — ensuring events are clean, consistent, and well-governed across mobile, web, and server-side sourcesDesign and manage user segments — behavioural, demographic, RFM, lifecycle-stage, and product-specific cohortsBuild and orchestrate end-to-end journeys across Push, In-App, App Inbox, Email, SMS, and WhatsApp — including onboarding drop-off recovery, first-trade activation, SIP setup nudges, dormant reactivation, margin-call alerts, and cross-sellLeverage CleverTap capabilities — Funnels, Flows, Pivots, RFM analysis, IntelliNODE (send-time optimisation), and Clever.AI (predictive scoring) — to make journeys adaptive, not staticRun structured A/B tests on journeys, creatives, CTAs, channels, and timing; measure lift with statistical rigourMonitor deliverability, uninstalls, opt-outs, and engagement fatigue as leading indicators of user trustData Extraction & AnalysisWrite production-grade SQL across the data warehouse to analyse event, transaction, and profile dataBridge warehouse data with CleverTap event streams for a single, reconciled view of user behaviourTranslate business questions into the right analytical approach — funnels, cohorts, retention curves, drop-off diagnosis, and hypothesis testingPartner with data engineering on event tracking, data contracts, and data-quality issuesVisualization & ReportingDesign and maintain dashboards that each PM and their squad can rely on as a daily and weekly operating rhythmBuild automated reporting for leadership — weekly product health, monthly MBR inputs, and quarterly deep-divesMaintain a single source of truth for platform metrics; reconcile differences between CleverTap, warehouse, and third-party toolsFocus on decision-ready visualizations — honest, readable, and optimised for action, not decorationSupporting PM DecisionsPartner with each PM to define success metrics, north-star KPIs, and guardrail metrics for their product areaDeliver clear, timely analysis to support roadmap prioritisation, feature launches, and post-launch reviewsProactively surface insights — what's working, what's broken, and what deserves a PM's attention this weekSupport funnel analysis across product-specific journeys — order placement, first SIP, KYC completion, deposit success, API adoption, and moreTeam Alignment & CommunicationRun a weekly metrics rhythm — standups, scorecards, and anomaly alerts — that the team trusts and relies onKeep PMs, engineering, marketing, and leadership aligned on how every product area is performing against its success metricsPresent findings clearly and confidently in senior leadership reviews