Product Marketing Lead

About The roleYou own how GobbleCube is understood.We work with India's biggest CPG brands — the teams running sales, performance marketing, supply chain and consumer insights across Blinkit, Zepto, Instamart, Amazon and Flipkart. Four different people, four different problems, one product.Nobody has named this category yet. Buyers still compare us to a dashboard, to their media agency, or to something their own BI team could build. All three comparisons are wrong and all three are cheaper. Ending that is the job.What you will ownPositioning and packaging — the core of the roleCategory language: what we are, what we are not, and what we stop claiming in order to own itA message architecture across four personas that doesn't collapse into "we do everything"Packaging: what lands, what triggers the next modulePositioning and launch for every module we shipMaking it usable without a founder in the roomThe demo narrative, objection library, business case model, proof packProduct copy across the app, website and in-product surfacesFounder thought leadership, including ghostwritingGetting it to marketLaunch campaigns, and lead generation across outbound, email and WhatsAppSEO and the organic content engine, with LinkedIn as the primary social channelEvents and workshops, and our PR and design agency relationshipsThe third block is real work you will own, because we are small and there is nobody else to do it. But you will be hired and judged on the first.What we're looking forThe one thing we won't compromise on: you can explain something complicated in a sentence, and be right.You write well and you write fast, and one narrative holds across a deck, a landing page and a founder's LinkedIn postYou have run things end to end without a team, a budget or a known brand behind youYou lead with story, but you are comfortable with the data underneath itYou will tell the CEO when the story doesn't hold up. We would rather be corrected than agreed withYou like ambiguity, because the category is being defined in real timeRoughly six to ten years of work behind you, but the last two matter most.Backgrounds that tend to work: product marketing at a company that had to teach the market a new word; founder or early team at a B2B startup; strategy or investing in consumer and commerce, now wanting to build rather than analyse.Backgrounds that usually don't: demand generation and campaign-led marketing; brand marketing at a CPG (we sell to CPG, which is not the same thing); agency side. This is not a pipeline role.How to applyApply on the post here or Send us your CV and one thing you have written that you are proud of — a launch note, a deck, a post, an essay. We care more about that than the CV.Write to careers@gobblecube.ai with the subject line: Product Marketing Lead