Product Marketing Lead

About the jobWe are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries, we prioritize designing products with families in mind. Our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.With our exponential growth, we're seeking an experienced Product Marketing Lead (m/f/d) to join our brand team. The principal objective of this role is to set and lead the product marketing strategy across all categories, ensuring consistent positioning, messaging, and go-to-market excellence. This role oversees and develops a team of Product Marketing Managers who own end-to-end launch execution and asset development for their categories, while the Product Marketing Lead provides strategic direction, prioritization, governance, and cross-functional leadership to drive growth and brand consistency.What you'll do Portfolio Product Marketing Strategy

• Own and evolve product marketing strategy across all categories, aligning portfolio priorities to brand strategy, business goals, and consumer insights.
• Lead positioning, messaging frameworks, and value proposition development for key product platforms, ensuring clarity and consistency across channels and regions.
• Establish go-to-market (GTM) standards, templates, and governance (briefing, approvals, timelines, and launch readiness) to improve speed and quality of launches.
• Partner with Product, Sales, eCommerce/Digital, Creative, and Brand leaders to translate product roadmaps into integrated marketing plans and category growth initiatives.
• Drive competitive intelligence and market/consumer insight synthesis across categories; identify whitespace opportunities and inform product and marketing decisions.People Leadership & Team Management
• Lead, coach, and develop a small team of Product Marketing Managers; set clear expectations, goals, and development plans.
• Own portfolio prioritization and resource planning; assign categories and projects to PMMs and ensure balanced workloads, timelines, and quality.
• Provide strategic guidance, messaging direction, and final approvals for key briefs and deliverables; ensure PMMs execute asset development in line with strategy.
• Build team operating rhythms (launch reviews, category business reviews, creative/asset checkpoints) to drive alignment and high-quality execution.Go-to-Market Leadership & Enablement
• Provide strategic oversight for launches led end-to-end by Product Marketing Managers; guide GTM planning, remove roadblocks, and ensure cross-functional readiness (key messages, internal and external communication, and launch milestones) across categories.
• Partner with Sales and distributor/customer teams to deliver product education, selling stories, and launch toolkits; ensure consistent adoption of messaging.
• Oversee portfolio-wide content and asset standards (tone, claims, compliance, brand consistency) and coordinate with Creative to optimize workflows and output quality.
• Monitor the health of the product catalog and marketing effectiveness across categories; identify needs for refreshes and guide PMMs on optimization plans.What you'll bring Experience & EducationEight (8) to twelve (12)+ years of marketing experience; Consumer Packaged Goods preferred.5+ years of product marketing experience with demonstrated ownership of positioning, messaging, and GTM strategy.People management experience (directly managing and developing 2–3+ team members) strongly preferred.Experience partnering with cross-functional teams and leading complex launches across multiple categories/lines.Bachelor’s degree in marketing, business, communications, or related field (or equivalent combination of training and work experience); MBA a plus.Skills & KnowledgeProven strategic marketing leadership.Strong people leadership and coaching skills; ability to set direction and elevate team performance.Expertise in positioning, messaging, and storytelling; ability to translate product features into consumer-relevant benefits.Excellent cross-functional communication and influence; comfort presenting to senior leaders and external partners.Analytical mindset with ability to define KPIs, interpret performance, and make recommendations.Exceptional organization and program management skills; ability to manage multiple categories, priorities, and deadlines.Competencies Adaptable: Ability to adjust easily to new or changing circumstances as demonstrated by the ability to shift easily among competing tasks to meet deadlines.Analytical: Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and consider/recommend reasonable alternatives.Communication: Speaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among peers and managers.Cost and/or Schedule: Accomplishes work in accordance with scheduled objectives and cost requirements; effectively meets deadlines.Detail Oriented: Attention to detail, as demonstrated by regularly verifying all work thoroughly to ensure accuracy, and ability to recall specific facts quality and efficiently.General Management: The ability to effectively plan for both the long- and short-term; and to establish plans that are flexible and practical.Self-Confident: Demonstrated belief in own abilities and/or skills by undertaking difficult tasks with expectation of success.Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.Relationships: Builds and maintains effective relationship skills with all internal and external customers as demonstrated by the ability to interact in a consistent, positive, professional, and forward-thinking manner.Problem Solver: Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions which may have been overlooked by others.TechnologyProficient knowledge of:Microsoft Office Suite (Word, Excel, PowerPoint)Project Management Software (Wrike preferred)Able to learn new software with ease.Other Travel: Domestic & International up to 10%. Ability to obtain a Valid Passport. Ability to work extended hours as business needs warrant, may include nights and weekends.What You’ll Get: Dynamic Global Environment: Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.Diverse & Supportive Team: Collaborate with a talented, multicultural team with 20+ nationalities and learn from a wide range of professional backgrounds.Professional Development: Grow your skills and career while being mentored by industry experts.